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🎶 Don't let your music get lost in the noise – it's time to break through

🎵 Introducing the Breakthrough Program: Your Marketplace for Music Promotion

SoundOn Team
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November 27th, 2023

SoundOn is pleased to introduce the "Breakthrough Program", a new music promotional marketplace exclusively designed for SoundOn artists. This program opens the door to promotional and marketing opportunities across ByteDance platforms, including TikTok, CapCut, and TikTok Music*.


🌟 Why Choose the Breakthrough Program?
With the Breakthrough Program, you're in control of your music promotion journey*. As an artist, you have the flexibility to choose the tier of promotion that aligns with your artistic vision. Some opportunities you may have access to include increasing audience discoverability on TikTok through banners and playlists, gaining recognition through creator templates on CapCut, or helping your music reach the TikTok Music charts – the choice is yours. What's more, we offer various promotional tiers, each with its own royalty rates, ensuring that you receive the right recognition and compensation when your track is selected for the program.


📢 How It Works
Firstly, opt-in your track(s) into the Breakthrough Program*. Next, our team of creative editorial experts will review your submission(s). If your track is one of those hand-picked by our expert promotional team, you'll receive an official notification that your song has earned a coveted spot in the Breakthrough Program. Track your song's performance in real time through your personalized song performance dashboards.


The Breakthrough Program is your unique opportunity to achieve your dreams as a SoundOn artist*. Join us today and let your music resonate with the world. 🌎🎉


*Please note: While the Breakthrough Program provides a unique opportunity to promote your music to the TikTok community, it's crucial to understand that not every song will be selected for promotion. Simply opting your track into the program does not guarantee its inclusion. However, rest assured that our dedicated promotional team will carefully assess each submission to ensure that those chosen truly stand out. This stringent selection process is designed to showcase the best talent on our platform and maximize the chances of your music gaining the recognition it deserves. The Breakthrough Program is currently available to artists distributing through SoundOn. If you are a label and are interested in this feature, let us know through the feedback form and we will get in touch when this opportunity becomes available.