"Vida de Ladrão" , hit by MC J Mito is featured on streaming platforms
Released in June 2022, the track went viral on TikTok and accumulates 171,551 videos created.
MC J Mito is an old acquaintance of the public who attends the funk dances of São Paulo. With 1.3M monthly listeners on Spotify and 1.1M followers on TikTok, the singer left the East Zone of São Paulo to win thousands of fans across the country.
And once again, J Mito nailed it! With a dance contagious and striking chorus, " Vida de Ladrão" reached the top of the charts of the main streaming platforms.
Released in June 2022, the track went viral on TikTok and accumulates 171,551 videos created, in addition to 1.1B views of a meme challenge. The song also reached Top Chart on Resso and Spotify Viral Chart at # 69.
Currently, " Vida de Ladrão" has more than 9 million plays on Spotify and the clip reached the mark of 5.3M views on Youtube.
The partnership with SoundOn was decisive to expand the success of the single. The promotions team developed a strong pre-save campaign and were responsible for the inclusion of " Vida de Ladrão" in the main playlists of the genre, in addition to making a careful selection of influencers to promote the track.