How to Add Music in Meta Ads Manager

If you're looking to add an extra layer of appeal to your ads, adding music in Meta Ads Manager is a great strategy. Music can significantly enhance the emotional engagement of your advertisements, making them more memorable and effective. In this article, we'll walk you through the process of adding music to your ads in Meta Ads Manager and also discuss the most used music streaming services to get some ideas for your ad music selection.

Step-by-Step Guide to Adding Music in Meta Ads Manager

Meta Ads Manager, formerly known as Facebook Ads Manager, is a powerful tool for creating and managing your advertising campaigns across Facebook, Instagram, Messenger, and the Audience Network. If you're ready to elevate your ads with music, here's how you can do it:

1. Choose the Right Music

The first step is to choose the right music that aligns with the message and tone of your ad. The music should complement your visuals and help convey the emotional essence of your content. Be sure to acquire the appropriate licenses if you're using copyrighted music. For those looking to avoid these legalities, royalty-free music or creating your own compositions could be a safe option.

2. Create Your Ad

Navigate to Meta Ads Manager and click on the “Create” button to start a new campaign. Choose your campaign objective, whether it be awareness, consideration, or conversion. Fill in the necessary details such as campaign name and budget.

3. Set Up Ad Sets

Next, set up your ad sets. This includes defining your target audience, choosing your placements (automatic placements are generally recommended), setting your budget and schedule. Properly defined ad sets ensure your ads reach the intended audience effectively.

4. Add Music

When you reach the “Ad” level where you create your actual ad content, you have the option to add different formats including images, videos, and carousels. If you’re using a video ad, you can add music directly to your video file. Use video editing software to incorporate the music track. Once your video is ready, upload it to your ad.

5. Fine-Tune and Preview

Before publishing, always preview your ad to ensure that everything looks and sounds perfect. Check the balance between your music and any voice-over or dialogue in the video. Make sure the music enhances the ad rather than overshadowing the core message.

6. Publish and Monitor

After you’ve fine-tuned your ad, go ahead and publish it. Monitor its performance regularly through Meta Ads Manager’s insights to evaluate the success of your campaign and make necessary adjustments.

Most Used Music Streaming Services

Now that you know how to add music to your ads in Meta Ads Manager, it’s time to consider where you might find musical inspirations. Here’s a look at some of the most used music streaming services where you can discover trending tracks that might be perfect for your next ad campaign:

Spotify

Spotify is one of the world's leading music streaming platforms with millions of users. It offers a vast library of songs, podcasts, and playlists. Spotify’s algorithm helps you discover music that matches your taste, which can be beneficial when searching for the right track for your ad.

Apple Music

Apple Music offers a premium experience with a broad catalog of music and exclusive releases. For advertisers, Apple Music provides curated playlists and stations, ensuring you can locate the ideal music for your ad campaigns.

Amazon Music

Amazon Music is integrated with Amazon's ecosystem, making it convenient for users who are already subscribers to Amazon Prime. It offers a substantial music library and easily accessible playlists, which might help you find what you're looking for in terms of background music for your ads.

YouTube Music

YouTube Music offers a unique combination of music videos and songs. Its extensive library makes it easy to find both mainstream hits and emerging indie tracks. Additionally, YouTube Music's recommendation system can assist you in discovering new music that could resonate with your audience.

TikTok

While not a traditional music streaming service, TikTok has become a powerful platform for discovering new music, especially among younger audiences. Viral tracks on TikTok can often become popular overnight, making it a treasure trove for finding trendsetting music choices for your ads.

SoundOn

SoundOn is an all-in-one platform for marketing and distribution, featuring exclusive partnerships and global distribution services. For artists and advertisers, SoundOn offers pathways to discover new music, promote tracks, and distribute music effectively through platforms like TikTok.

If you want to elevate your marketing strategies, consider registering as a SoundOn artist. Join SoundOn to explore endless possibilities for music promotion and distribution.

Conclusion

Incorporating music into your ads in Meta Ads Manager can enhance their effectiveness by engaging your audience emotionally. By following the steps outlined above, you can seamlessly add music to your ads and create compelling content. Furthermore, leveraging the most used music streaming services can provide you with inspiration and trending tracks to keep your ads relevant and engaging.

Whether you're creating ads for Facebook or Instagram, don't underestimate the power of music. Choose the right track, fine-tune your ad, and watch how music can transform your advertising efforts.