How to Add Music to Instagram Stories on iPhone?

Instagram Stories have become a popular way to share moments with friends and followers in a fun and engaging manner. One of the key features that has enhanced the storytelling experience on Instagram is the ability to add music to Stories. If you're wondering how to add music to Instagram Stories on your iPhone, you're in the right place. We'll guide you through the steps and also delve into the concept of User-Generated Content (UGC) in marketing.

Steps to Add Music to Instagram Story on iPhone

Adding music to your Instagram Stories is a straightforward process. Here’s how you can do it:

1. Open Instagram: Launch the Instagram app on your iPhone.
2. Open the Stories Camera: Swipe right from your feed or tap the camera icon at the top left of the screen to open the Stories camera.
3. Capture or Choose a Photo/Video: Capture a new photo or video by pressing the shutter button. Alternatively, you can choose an existing photo or video from your camera roll by swiping up.
4. Tap the Sticker Icon: Once you have your photo or video ready, tap the sticker icon (a smiley face) at the top of the screen.
5. Select the Music Sticker: In the sticker options, look for the "Music" sticker and tap it.
6. Choose a Song: You will be taken to the music library. You can browse by popular, moods, genres, or search for a specific song. Tap the song you want to add.
7. Select the Part of the Song: After selecting a song, you can drag the slider to choose the exact part of the song you want to include in your Story. Instagram allows you to use up to 15 seconds of a song.
8. Customize and Share: Once you've selected the part of the song, you can customize your Story with text, filters, and other stickers. When you're ready, tap "Your Story" to share it with your followers.

Understanding UGC in Marketing

Now that you know how to add music to your Instagram Stories, let’s explore a marketing concept that could significantly boost your social media presence: User-Generated Content (UGC).

What Does UGC Mean in Marketing?

UGC stands for User-Generated Content, which refers to any content—texts, videos, images, reviews, etc.—created by people (not brands) and posted on online platforms. UGC is a powerful marketing tool because it is seen as more authentic and trustworthy than traditional advertising.

Why is UGC Important?

UGC plays a crucial role in modern marketing strategies for several reasons:

• Authenticity: Consumers view UGC as more genuine because it comes from fellow users rather than the brand itself. This can help build trust and credibility.
• Engagement: Encouraging users to create and share content about your brand increases engagement and helps create a community around your brand.
• Cost-Effective: UGC can be a cost-effective way to generate content without the need for significant investment in professional content creation.
• SEO Benefits: UGC can enhance your online presence and improve SEO by increasing the amount of fresh, relevant content associated with your brand.

Leveraging UGC on Instagram

Here are some ways you can encourage and utilize UGC on Instagram:

• Create Branded Hashtags: Encourage your followers to use a specific hashtag related to your brand. This makes it easy to find and share user-generated content.
• Host Contests and Giveaways: Running contests where followers have to create and share content to participate can generate a lot of UGC.
• Feature Customer Stories: Share stories, reviews, and testimonials from your customers. This not only provides valuable content but also makes the featured users feel valued.
• Engage with Users: Actively engage with your audience by liking, commenting, and sharing their posts. This encourages more users to create content related to your brand.

The Synergy Between Music and UGC

Music plays a significant role in enhancing the impact of UGC. By adding music to Instagram Stories, you can create a more engaging and memorable experience for your audience. Here’s how you can effectively combine music and UGC:

• Soundtracks for UGC Campaigns: Create a themed playlist or specific tracks for your UGC campaigns. This can set the tone and mood for the content your followers create.
• Feature Music Creators: Highlight music created by your fans and followers. This not only showcases their talent but also strengthens your community.
• Interactive Challenges: Launch challenges that involve music, such as dance-offs or lip-sync battles, to encourage UGC.

Conclusion

Adding music to your Instagram Stories is a fantastic way to enhance your content and engage your followers. By understanding and leveraging User-Generated Content, you can create authentic, engaging, and cost-effective marketing campaigns. Remember to integrate music in your UGC strategies to capitalize on its emotive power. If you're an artist looking to distribute your music and grow your fanbase, consider registering with SoundOn. SoundOn offers comprehensive marketing and distribution services to help you succeed in the digital music landscape.