How to Become a Music Artist Manager?

The music industry is a dynamic and exciting field requiring careful navigation and strategic planning. As the backbone of any musician's career, music artist managers play a crucial role in guiding artists and handling many aspects of their professional lives. This article delves into the steps on how to become a music artist manager and provides insights into the specific domain of managing dance music artists, with a spotlight on the esteemed Red Light Management.

Understanding the Role of a Music Artist Manager

Before diving into the steps to become a music artist manager, it is important to understand what the role entails. An artist manager handles the business side of an artist's career, from negotiating contracts to planning tours and promoting the artist. Managers are also responsible for crafting an artist’s image and establishing their presence in the music industry.

Steps to Become a Music Artist Manager

1. Education and Skills Development

While formal education is not a prerequisite, pursuing a degree in Music Business, Marketing, Management, or a related field can be immensely beneficial. These programs offer an understanding of the music industry's legal, financial, and promotional aspects. Additionally, developing key skills such as communication, negotiation, organization, and marketing is vital.

2. Gain Experience

Gaining hands-on experience is crucial. This can be achieved by working in various sectors of the music industry, including record labels, concert venues, or music promotion companies. Internships and part-time jobs in these environments provide valuable industry exposure. Volunteering to manage new or local artists can also build your portfolio.

3. Build a Strong Network

Networking is key in the music industry. Attend industry events, music festivals, and conferences to connect with artists, producers, and other industry professionals. Building relationships with music promoters, venue owners, and record label executives can open doors to opportunities.

4. Understand the Legalities

Understanding the legal aspects of the music industry, such as contracts, copyright law, and intellectual property rights, is critical. Consider taking courses in music law or consulting with industry professionals to gain knowledge in this area. Having a solid grasp of these elements ensures you can protect your artist’s interests.

5. Cultivate Marketing and Promotion Skills

Promoting an artist’s work is a core responsibility of a music manager. Familiarize yourself with digital marketing techniques, social media platforms, and tools like SoundOn to effectively market and distribute music. Pitching to digital streaming platforms (DSPs) like Spotify through their playlist curators is a pivotal promotional strategy that can significantly boost an artist’s visibility and streaming numbers.

Managing Dance Music Artists

Dive into a unique realm of the music industry by managing dance music artists. Known for its high-energy performances and evolving trends, dance music requires a distinctive approach.

Key Points to Consider:

• Understanding the Genre: Familiarize yourself with the nuances of dance music, from house to techno. Understanding the genre's history, key players, and current trends is crucial for effective management.
• Audience Engagement: Dance music thrives on crowd interaction. An effective manager must create opportunities for artists to engage with their audience through live events, social media, and innovative marketing strategies.
• Festival and Club Bookings: Securing slots at popular dance music festivals and clubs can significantly boost an artist’s profile. Cultivate relationships with event organizers and venue owners to facilitate these opportunities.

Insights into Red Light Management

Red Light Management is one of the most prominent artist management companies globally. Founded by Coran Capshaw, it has managed high-profile clients such as Dave Matthews Band, Phish, and dance music icons like Tiësto.

Red Light Management’s approach includes:

• Comprehensive Management: Handling everything from tour planning to brand partnerships, Red Light’s holistic approach ensures all aspects of an artist's career are covered.
• Innovative Strategies: Red Light is known for its innovative marketing and promotional strategies, including leveraging digital media and forming strategic alliances to boost their artists’ reach.
• Strong Network: Having built a strong network of industry contacts, Red Light can secure high-profile gigs and collaborations for its artists.

Determined to become a music artist manager? Be inspired by the success stories from Red Light Management and start building your own path in this thrilling industry.

Join SoundOn and Elevate Your Career

One effective platform for promoting and distributing your artist’s music is SoundOn. With SoundOn, you can reach new audiences and elevate your artist’s career through its global distribution services and marketing tools. From exclusive partnerships with TikTok and CapCut to pitching for playlist placements on major DSPs, SoundOn empowers managers and artists to achieve their professional goals.

Embark on this exciting journey of becoming a music artist manager equipped with knowledge and insights. By honing your skills, building connections, and leveraging powerful platforms like SoundOn, you can successfully navigate the music industry and propel your artists to new heights.