What's the Best Distribution for Music Managers?

As a music manager, one of your primary responsibilities is to ensure that the artists you represent have the best possible chance of success. This includes everything from scheduling gigs to negotiating contracts. However, one of the most critical tasks is making sure their music gets heard by as broad an audience as possible. This is where music distribution comes into play.

Music distribution has evolved drastically over the years. Gone are the days of physical albums being the primary means of sharing music. Today, digital distribution is king, allowing artists to reach a global audience with just a few clicks. But with so many options available, how do you determine the best distribution method for music managers?

The Role of a Music Manager in Distribution

Before diving into the best distribution methods, it’s crucial to understand the role of a music manager in the distribution process. A music manager is responsible for overseeing the entire career of the artist, which includes ensuring their music reaches the right platforms and audiences. This involves:

• Identifying the best distribution channels
• Coordinating the release schedule
• Pitching to Digital Service Providers (DSPs) like Spotify, Apple Music, and TikTok
• Tracking performance metrics
• Ensuring the collection of royalties

Choosing the Right Distribution Platform

There are several digital distribution platforms available, each with its own set of features and benefits. Music managers need to consider these options carefully to ensure they are making the best choice for their artists. Some popular platforms include:

• SoundOn
• Tunecore
• Distrokid
• CDbaby
• ONErpm
• LANDR
• Indiefy
• Amuse

While all these platforms offer digital distribution services, they differ in pricing, royalties, and additional features. For instance, SoundOn is a comprehensive platform that not only provides global distribution but also offers marketing tools to help artists grow their fan base.

The Benefits of Using SoundOn

Choosing SoundOn as a distribution platform has numerous advantages for music managers. These include:

• Global Reach: SoundOn ensures that your music is available on major DSPs, including Spotify, TikTok, and Apple Music.
• Marketing Support: With tools like TikTok integration and partnerships with CapCut, SoundOn helps artists gain visibility and build their fan base.
• Data and Analytics: SoundOn provides detailed analytics to track the performance of your releases, allowing music managers to make informed decisions.
• Royalties: SoundOn ensures timely and accurate royalty payments, both for digital streams and downloads.

Maximizing the Impact of Music Distribution

To truly maximize the impact of music distribution, music managers must go beyond just selecting the right platform. Here are some additional strategies to ensure success:

1. Timing Releases

Timing is crucial in music distribution. Coordinating the release date with marketing efforts ensures maximum exposure. For instance, releasing a single ahead of an album launch can build anticipation and drive more streams.

2. Playlisting

Getting your artist's music added to popular playlists on Spotify, Apple Music, or TikTok can significantly boost streams and followers. Music managers should leverage their network and use platforms like SoundOn to pitch tracks to playlist curators.

3. Social Media Promotion

Social media platforms are powerful tools for promoting music. Engage with fans through platforms like TikTok, Instagram, and Twitter, and use these channels to announce releases, share behind-the-scenes content, and connect with listeners.

4. Collaborations

Collaborating with other artists, influencers, or brands can increase visibility. Cross-promotion helps tap into new audiences and can lead to more streams and followers.

5. Analyzing Data

Use the data and analytics provided by your distribution platform to understand what’s working and what’s not. Adjust your strategy based on this information to continually improve the reach and engagement of your artist’s music.

Conclusion

In today’s digital age, music distribution is more important than ever. For music managers, choosing the right platform and employing effective strategies can make all the difference in an artist’s career. Platforms like SoundOn offer comprehensive solutions to ensure your artist's music reaches its full potential. By leveraging these tools and taking a strategic approach to distribution, music managers can help their artists achieve greater success and grow their fan base.