What's the Best Distribution for Music?

In today's digital age, independent artists have vast opportunities to reach a global audience without the need for traditional record labels. However, finding the best distribution for music and understanding how to sell your music online can be daunting tasks. This article will guide you through the essential steps and show you the top platforms to consider.

What is Music Distribution?

Music distribution involves getting your music from the studio to various digital and physical platforms where listeners can access it. This process ensures that your tracks are available on streaming services like Spotify, Apple Music, and Amazon Music, as well as on digital stores like iTunes. A reliable music distribution strategy is crucial for gaining exposure and monetizing your songs effectively.

Choosing the Best Distribution for Music

With numerous services available, selecting the best distribution platform for your music depends on several factors, including reach, cost, and additional features. Here are some key platforms that you should consider:

• SoundOn: SoundOn offers a comprehensive marketing and distribution solution, helping artists reach new fans through TikTok and other digital streaming platforms. Register as a SoundOn artist to take advantage of their global distribution service.
• CD Baby: Known for its artist-friendly policies, CD Baby allows independent artists to distribute their music globally.
• Tunecore: An established name in the music distribution industry, Tunecore provides artists with wide-reaching distribution and analytics tools.
• Distrokid: Popular for its affordability, Distrokid allows musicians to upload unlimited tracks for distribution across multiple platforms for a yearly fee.
• ONErpm: Offering unique features like social media promotions and analytics, ONErpm serves both emerging and established artists.

How Do I Sell My Music Online?

Selling your music online encompasses more than just distribution. Here are the essential steps for a successful online music sales strategy:

1. Build Your Brand

Your brand is your identity as an artist. It's what makes you unique and recognizable. Create a memorable artist name, logo, and style that resonate with your music and target audience.

2. Use Social Media

Leverage social media platforms to build a fanbase, engage with your audience, and promote your music releases. Platforms like TikTok, Instagram, and Twitter are effective for sharing content, behind-the-scenes footage, and engaging with fans.

3. Distribute Your Music

Choose a distribution platform that best suits your needs. As mentioned earlier, SoundOn is an excellent choice for its broad reach and comprehensive service. Ensure your music is available on all major streaming services and digital stores.

4. Create a Website

A professional website serves as your online hub where fans can learn more about you, listen to your music, buy merchandise, and keep up with your latest news and tour dates. Make sure to optimize your website for SEO to increase its visibility.

5. Utilize Email Marketing

Collect email addresses from your fans and use email marketing to keep them informed about new releases, upcoming events, and exclusive offers. Email campaigns are an effective way to maintain direct communication with your audience.

6. Run Online Ads

Invest in online advertising to reach a broader audience. Platforms like Facebook and Google Ads allow you to target specific demographics, ensuring your music reaches potential fans who are likely to enjoy your style.

7. Collaborate with Other Artists

Collaborations can introduce your music to different fanbases, expanding your reach. Partnering with other artists for features, remixes, or joint projects can significantly benefit your visibility and growth.

Maximizing Your Music Promotion

Effective promotion is vital for maximizing the reach and sales of your music. Here are some strategies to consider:

1. Playlist Pitching: Pitch your music to playlist curators for inclusion in popular playlists on platforms like Spotify. Being featured in a well-followed playlist can lead to significant exposure and streams.
2. Content Creation: Regularly create and share diverse content related to your music, such as music videos, lyric videos, and live performances. Engage your audience with interesting and interactive content.
3. Live Streaming: Host live streams to perform your music, interact with fans, and provide updates. Live streaming on platforms like TikTok can help build a personal connection with your audience.
4. Merchandise Sales: Expand your income sources by selling branded merchandise, such as t-shirts, posters, and vinyl records. Promote these through your website and social media channels.

Understanding Music Royalties

Music royalties are the payments you receive for the use of your music. These can come from various sources, including streaming services, digital downloads, and public performances. Here are the main types of royalties:

• Mechanical Royalties: Earned from physical copies and digital downloads of your music.
• Performance Royalties: Generated when your music is played on the radio, TV, or live venues.
• Streaming Royalties: Collected from plays on streaming services like Spotify and Apple Music.

Choosing the right distribution service, effectively promoting your music, and understanding royalties are key components of a successful music career. By following the outlined steps and strategies, you can increase your chances of reaching a global audience and making a sustainable income from your music.

If you're ready to start selling your music online and reach new heights, consider registering as a SoundOn artist. Sign up with SoundOn today and take advantage of their extensive distribution and marketing services.