Pre-Save Campaigns: How does it work?

The music world is constantly evolving, and with it, new marketing strategies emerge that help artists connect with their audiences even before releasing a new track or album. One such strategy is the Pre-Save Campaign, a powerful tool to ensure your release gets the most traction possible, especially on streaming platforms like Apple Music.

What Are Pre-Save Campaigns?

Pre-Save campaigns allow fans to "pre-save" tracks or albums that have not yet been released. This means that when the release is available, it will automatically appear in the music libraries of users who have chosen to save it beforehand. This simple act can have a substantial impact on your streaming metrics on the first day of release.

Why Use Pre-Save Campaigns?

Using Pre-Save campaigns can bring several benefits, including:

• Increased Streams on Day One:By encouraging fans to pre-save your music, you ensure that it has a significant increase in plays once it is recorded.
• Fan:Pre-Save campaigns allow you to create a hype around the release, making your most dedicated fans feel part of the process.
• Data and Metrics:You can collect valuable information about your fans, such as emails and streaming behavior, which can be used for future strategies.

How to Create a Pre-Save Campaign?

Creating an effective Pre-Save campaign involves a few essential steps:

1. Choose the Distribution Platform

Discover the distribution platform that makes it easy to create Pre-Save links. Platforms likeSoundOnoffer tools that allow you to create these campaigns intuitively.

2. Create and Customize Your Pre-Save Page

After choosing the platform, create a Pre-Save page that is attractive and easy to use. Customize it with your cover image, launch information, and social media links.

3. Promote Your Campaign

Use all your social networks, mailing list and any other available channel to advertise your Pre-Save campaign. Consider using TikTok videos or Instagram posts to create and direct traffic to your Pre-Save page.

Integration with Apple Music

Distribution on Apple Music is a crucial step for many artists, and Pre-Save campaigns are a great way to ensure a successful release on the platform. Apple Music allows artists to anticipate their releases through Pre-Save campaigns, increasing the chances of getting into editorial playlists and algorithms that promote music.

How Can SoundOn Help?

OSoundOnis a marketing and distribution platform that helps artists build their careers and find new fans, not only on TikTok, but also on other digital streaming platforms through its global distribution service. In addition to facilitating the creation of Pre-Save campaigns, SoundOn offers exclusive access to partners and tools that will optimize your music release.

Summary

Pre-Save campaigns are valuable tools for any artist who wants to increase the visibility and success of their music releases. By integrating these campaigns with distribution on Apple Music, you further leverage your marketing efforts. Use platforms likeSoundOnto maximize the benefits of their campaigns and reach an even wider audience.