What's the Meaning of "Catching Strays" and How to Use Spotify for Artists Marquee?

The terminology of the music industry is ever-evolving, with new terms and phrases popping up all the time. Two of the most interesting terms to understand today are "catching strays" and "Spotify for Artists Marquee". By delving into these concepts, you'll gain a better grasp on how artists can navigate the modern music landscape and leverage these insights to maximize their promotional efforts.

Understanding "Catching Strays" in Popular Culture

The phrase "catching strays" has recently made its way into mainstream internet vocabulary, often seen on social media platforms and in casual conversations. But what exactly does this phrase mean? At its core, "catching strays" means to inadvertently become a target or subject of negative comments or criticisms that were not originally aimed at you. This can happen in a variety of contexts, including social media discussions, casual conversations, or even professional settings. For example, if someone is criticizing a specific musician and then makes an offhand, disparaging comment about another musician who was not involved in the initial criticism, the latter would be "catching strays".

The concept highlights how easily online discourse can spread and affect individuals who are merely adjacent to the original topic. It serves as a reminder of the unpredictable nature of public opinion and social media discussions.

Spotify for Artists Marquee: A Powerful Promotion Tool

Transitioning from "catching strays" to a more proactive approach, let's discuss Spotify for Artists Marquee—a game-changing tool for music promotion. Spotify for Artists Marquee is a paid marketing feature that enables artists to promote their new releases directly to listeners on Spotify through mobile notifications that guide them to the artist's new content.

How Does Spotify for Artists Marquee Work?

When an artist or their team sets up a Marquee campaign, Spotify sends a full-screen pop-up notification to targeted listeners who have demonstrated previous interest in the artist. This notification prompts users to listen to the new release, thereby boosting first-week streams and improving the release's visibility. By targeting users who are already fans or who have previously listened to similar music, Marquee campaigns increase the likelihood of engagement and positive response.

The Benefits of Using Spotify for Artists Marquee

Implementing Spotify for Artists Marquee as part of your music promotion strategy can offer numerous benefits:

• Increased Visibility: Leverage the large user base of Spotify to gain significant visibility for your new releases.
• Targeted Reach: Ensure that your notifications reach active listeners who are more likely to engage with your music.
• Boosted Streams: Drive higher streams within the critical first week of release, contributing to algorithmic boosts and playlist placements.
• Enhanced Engagement: Get direct engagement from listeners who have shown interest in your genre or similar artists.

Setting Up a Marquee Campaign

To make the most out of Spotify for Artists Marquee, follow these steps to set up a successful campaign:

1. Access Your Spotify for Artists Dashboard: Ensure you have a Spotify for Artists account. If not, sign up for one and verify your artist profile.
2. Create a New Campaign: Navigate to the Marquee section under the Campaigns tab and start a new campaign.
3. Select Your Target Audience: Choose the listeners you want to target based on their engagement history and listening habits.
4. Set Your Budget: Determine how much you're willing to spend on the campaign. The cost depends on the number of impressions you want to purchase.
5. Review and Launch: Double-check all the details and launch your campaign. Monitor its performance through real-time analytics on your dashboard.

Integrating SoundOn with Your Marquee Campaign

As you look to enhance your music distribution and promotion strategies, consider integrating SoundOn with your Marquee campaigns. SoundOn is an all-in-one platform that supports artists with marketing and distribution through TikTok, exclusive partners like CapCut, and other digital streaming platforms via its global distribution service.

By registering as a SoundOn artist, you can take advantage of the seamless integration with Spotify for Artists Marquee to maximize your promotional impact. This not only ensures that your new releases get the attention they deserve but also helps you grow your audience across multiple platforms.

Conclusion

Understanding the meaning of "catching strays" can offer valuable insights into the dynamics of public opinion and how artists can be inadvertently pulled into conversations or criticisms. On the proactive side, utilizing Spotify for Artists Marquee can significantly enhance your music promotion strategies, ensuring your releases reach the right audience effectively.

For artists looking to make the most out of their promotional efforts, integrating tools like SoundOn and Spotify for Artists Marquee can be key steps towards achieving greater visibility and success in the competitive music industry.