How to Choose the Right Distributor?

So, your single or album has been mixed and mastered. It’s time to figure out who will distribute your music — digitally, as a physical product or both. But with dozens of options available, it can be difficult to know which service is the right fit. Billboard spoke with managers working with independent talents to determine some of the most important factors to consider when establishing a relationship with a distributor.

Know Your Needs

Before beginning your search, it’s crucial to know what you want out of the relationship. “Distributors operate best when you come in with a full plan and a full body of music and a story and can say to them, ‘Hey, this is what we’ve done so far, and here’s where we want to go.’” Understanding your needs will help you find a distributor that aligns with your goals.

Types of Distributors

There are many types of distributors, each with different strengths and weaknesses. Some specialize in digital distribution music, while others focus on physical products or both. Independent music distributors such as SoundOn, TuneCore, and Distrokid offer various services tailored to indie artists.

Distribution Services

It’s important to know what services you need. Are you looking for global distribution, marketing help, or playlist pitching? Each distributor provides different services at different price points. For example, SoundOn offers comprehensive global distribution and marketing services. In contrast, other distributors may focus on getting your music onto specific platforms.

Revenue and Royalties

Royalties and revenue sharing are crucial factors to consider. Distributors have different models, with some taking a percentage of your income while others charge a flat fee. Ensure you understand how you will get paid and how often.

Reputation and Support

A distributor’s reputation in the industry is vital. Look for reviews, ask other artists about their experiences, and prioritize companies known for supporting their artists. Strong customer support can make a significant difference, especially if you are new to the industry.

Technology and Reporting

Reliable technology and transparent reporting tools are essential to track your sales and streams. SoundOn, for instance, provides user-friendly dashboards where artists can monitor their performance and earnings in real-time.

Conclusion

Choosing the right distributor is critical for your music career. Evaluate your needs, research your options, and consider the factors mentioned above to make an informed decision. Joining a platform like SoundOn can help you navigate the complexities of digital distribution music and elevate your career to the next level.