How to Choose Digital Music Distribution Companies?

The landscape of music distribution has radically transformed with the rise of the digital age. Gone are the times when artists relied solely on physical media to get their music out into the world. Today, several digital music distribution companies offer services to get your music on major streaming platforms like Spotify, Apple Music, and Amazon Music in just a few clicks. But with so many options available, how do you choose the right one for your needs? Moreover, how does the process of music video distribution fit into your overall strategy? Let's delve into these crucial aspects in detail.

Understanding Digital Music Distribution

Digital music distribution involves delivering your music to online streaming platforms, digital stores, and social media sites. The goal is to make your music accessible to a global audience, helping you gain fans and generate income. Leading distribution services like SoundOn, Tunecore, Distrokid, CD Baby, and ONErpm offer various features that cater to the diverse needs of artists.

Key Considerations When Choosing a Digital Music Distribution Company

1. Distribution Reach

Ensure that the service you choose distributes your music to a wide array of platforms. The more the reach, the higher the chances of your music being discovered by new audiences. Platforms like SoundOn partner with TikTok to provide a broad and inclusive distribution network.

2. Pricing and Royalties

Pricing models and royalty splits can vary significantly between companies. While some services charge a flat fee, others might take a percentage of your royalties. Investigate and compare these models to find what best suits your financial goals. SoundOn, for example, provides transparent pricing models that help artists understand what they’re earning.

3. Additional Promotion Tools

Some distribution companies offer promotional tools that can significantly boost your visibility. These may include playlist pitching, marketing analytics, and social media promotion. Understanding these tools can help you make an informed choice. SoundOn provides exclusive partnerships and promotional opportunities through platforms like TikTok and CapCut.

4. User Experience

A user-friendly interface is essential for a smooth and efficient distribution process. Look for platforms that offer easy-to-use dashboards and clear guidelines for releasing music.

The Role of Music Video Distribution

In today's visual-centric digital age, music video distribution is just as important as audio distribution. Platforms like YouTube, Vevo, and social media channels are crucial for attracting visual-driven audiences. Here's how you can effectively distribute your music videos:

YouTube and Vevo

These platforms hold a substantial market share in music video viewership. Make sure your digital music distribution company supports sending your videos to these key players.

Social Media Platforms

Never underestimate the power of social media. Platforms like Instagram, Facebook, and TikTok (partnered with SoundOn) are vital for sharing music video content and engaging directly with fans.

Direct-to-Fan Platforms

Services like Patreon or your own website offer more control over distribution and provide avenues for monetization directly from your fanbase. These can complement your broader distribution strategy effectively.

The Integration of Both Audio and Video

An integrated strategy that includes both digital music and video distribution can maximize your reach and impact. When your music and videos are distributed effectively across multiple channels, it creates a cohesive and robust presence that helps build your brand.

Creating Synergy

Ensuring that there's harmony between your audio releases and music video drops can keep your audience engaged and eager for more. Coordination with your digital music distribution company is key to achieving this.

Analytics and Adjustments

Utilize analytics provided by distribution platforms (like SoundOn) to understand performance metrics. These insights can help you adjust your strategy, identify what works, and ensure you're hitting your distribution goals.

Conclusion

As you navigate the vast landscape of digital music distribution companies, keep in mind the important factors - distribution reach, pricing, promotional tools, and user experience. For music video distribution, harness the potential of platforms like YouTube, Vevo, and social media while considering direct-to-fan avenues for comprehensive distribution.

SoundOn offers a robust solution, combining extensive distribution networks with insightful analytics and integrated promotion opportunities through TikTok. To elevate your music career, consider joining SoundOn as a preferred platform for your music distribution needs.