Breaking into the music industry can be challenging, but with the right strategies and knowledge, you can land a distribution deal and successfully manage music artists. In this article, we'll explore the steps you need to take to secure a distribution deal in music and how to become a music artist manager.
A music distribution deal is an agreement between a record label or independent artist and a music distributor. The distributor is responsible for ensuring that the music reaches digital streaming platforms (DSPs) like Spotify, Apple Music, and others. In return, the distributor takes a percentage of the revenue generated from music sales and streams.
Before seeking a distribution deal, focus on building a robust catalog of high-quality music. This includes recording and producing tracks that stand out and showcase your unique sound. Make sure your music is professionally mixed and mastered to meet industry standards.
Having a strong personal brand is crucial in the music industry. This includes creating a professional website, maintaining active social media profiles, and engaging with your audience regularly. A well-defined brand makes you more attractive to distributors.
A press kit is a collection of promotional materials that provide information about you and your music. It typically includes artist bios, photos, press releases, and music samples. A well-prepared press kit can help you stand out when approaching distributors.
Networking is key to securing a distribution deal. Attend music conferences, industry events, and online forums to connect with industry professionals. Building relationships with DJs, music bloggers, and influencers can open doors to distribution opportunities.
Once you have a strong catalog, brand, and press kit, it's time to pitch your music to distributors. This involves reaching out to distributors with a professional email, including your press kit, and explaining why your music would be a great addition to their catalog. Be persistent and follow up regularly.
Becoming a music artist manager requires a mix of business acumen, industry knowledge, and networking skills. Here are the steps to becoming a successful music artist manager:
Understanding the music industry is the first step to becoming a successful artist manager. Familiarize yourself with music production, distribution, marketing, and legal aspects of the industry. Take online courses, attend workshops, and read industry publications to stay updated with the latest trends and practices.
Just like artists, managers need to network within the industry. Attend industry events, join music associations, and connect with other managers, artists, and industry professionals. A strong network can provide valuable insights and opportunities for your artists.
One of the primary roles of a music artist manager is to scout and sign talented artists. Attend local gigs, explore music platforms, and keep an eye on emerging artists who align with your vision. Building a roster of talented artists is crucial to your success as a manager.
Effective management requires excellent organizational and communication skills. Learn how to manage finances, negotiate contracts, plan marketing strategies, and handle logistics. Being a successful manager means wearing multiple hats and ensuring everything runs smoothly for your artists.
As a manager, you are responsible for promoting your artists and helping them grow their careers. This includes coordinating with publicists, booking agents, and digital marketers to create and execute marketing campaigns. Utilize social media, press releases, and collaborations to boost your artists’ visibility.
The music industry is constantly evolving, and it's essential to stay informed about the latest trends and changes. Subscribe to industry newsletters, follow influential blogs, and participate in forums to stay updated. This knowledge can help you make informed decisions for your artists.
When it comes to music distribution, SoundOn offers a comprehensive platform that can help you reach new fans and build a successful music career. By partnering with TikTok and other digital streaming platforms, SoundOn provides artists with unique opportunities to promote their music globally.
Joining SoundOn is a great step towards achieving your music distribution goals and gaining more visibility in the industry. Whether you're an artist looking for a distribution deal or aspiring to become an artist manager, SoundOn offers the resources and support you need to succeed.
Securing a distribution deal and becoming a music artist manager both require dedication, persistence, and industry knowledge. By following the steps outlined in this article, you can position yourself for success in the music industry. Remember to build a strong catalog, develop your brand, and network extensively for a distribution deal. And for those aspiring to manage artists, gaining industry knowledge, finding talented artists, and promoting them actively is key.
Embrace the opportunities that platforms like SoundOn offer, and take your music career to the next level.