Authentic engagement with micro-influenciadores?

r marketing is evolving rapidly, andmicro-influenciadoreshave stood out as key players for brands that want to achieve authentic and genuine engagement. These influencers, with a smaller audience, often have a more intimate and meaningful connection with their followers. In this article, we're going to explore how to get authentic engagement with micro-influenciadores and how to usevertical videos for TikTok and Instagram Reelsin this process.

Who are the Micro-Influenciadores?

Micro-influenciadores are content creators with a following number, usually between 1,000 and 100,000. They have a highly engaged audience and a specific niche, making them ideal for focused marketing campaigns. Unlike big influencers, micro-influenciadores tend to interact more with their followers, creating a sense of community and loyalty.

s of with Micro-Influenciadores

Brands are turning to micro-influenciadores for several reasons, including:

• Authenticity:Micro-influenciadores are perceived as more authentic and reliable by their followers.
• High:rates tend to be higher with micro-influenciadores as they interact frequently and more personally.
• Cost-effective:Working with micro-influenciadores can be more economical than with big influencers.

Why Use Videos?

Thevertical videosare increasingly popular, especially on platforms such asTikTokandInstagram Reels. Here are some reasons why vertical videos can be effective:

• Natural Format:The way we hold our cell phones favors the vertical shape.
• Greater:videos take up the entire screen, delivering a more immersive experience.
• Expanded Range:Platforms like TikTok and Instagram prioritize vertical videos in their algorithms, which can help increase the reach of your content.

How to Create Effective Videos

Creating effective vertical videos involves some best practices, such as:

1. Planning:Plan your content in advance, ensuring it is relevant and engaging to your target audience.
2. Consumption:Use good lighting and clear lighting to ensure your video quality.
3. Calls to Action:Embed calls for action (CTAs) to encourage engagement, such as like, comment, and share.
4. Tell Your Story:Tell an engaging story that resonates with your audience.

Brand Collaboration with Micro-Influenciadores

Collaborating with micro-influenciadores can be an advantageous strategy for your brand. See how:

• Identification:Find micro-influenciadores that share values and interests similar to your brand.
• Messages:Establish clear partnerships, discussing expectations and goals from the start.
• Authenticity:Allow influencers to maintain their own voice and style, ensuring authenticity in communication.

Content Distribution on Digital Platforms

Distributing your vertical video content efficiently is crucial. Use digital platforms likeSoundOncan facilitate this process, helping to reach a wider and more engaged audience. SoundOn is a complete platform that helps artists in the promotion and distribution of their content, especially in collaboration withmicro-influenciadoresand through vertical videos inTikTokandInstagram Reels.

Conclusion

Investing in authentic engagement with micro-influenciadores and creating vertical videos for TikTok and Instagram Reels are powerful strategies that can bring meaningful results to your brand. By focusing on authenticity and genuine engagement, you can create a lasting and impactful connection with your target audience.