How to Get Your EP on Spotify's New Release Playlist?

Releasing an EP mini album can be a significant milestone in an artist's career. But beyond the production and release, promoting it to reach wider audiences is crucial. One effective strategy is to get your EP featured on Spotify's New Release Playlist. This offers a substantial boost in visibility and streams. In this article, we’ll dive into the strategies and steps you need to take to increase your chances of securing a spot on this coveted playlist.

Understanding the EP Mini Album

An EP (Extended Play) mini album is a collection of music tracks that is longer than a single but shorter than a full album. Typically, it includes three to six songs, making it ideal for artists who want to showcase more of their music without committing to a full album.

The popularity of EP mini albums has increased over the years, allowing artists to maintain a steady presence in the music scene by frequently releasing new material. However, to make the most of your EP release, it’s essential to leverage music distribution platforms effectively.

The Power of Spotify Playlists

Spotify playlists, especially the New Release Playlist, play a significant role in music discovery. Securing a spot on this playlist can exponentially increase your streams and followers. This curated playlist helps new music reach an audience interested in the latest releases, making it a great tool for emerging artists.

But how do you get your music onto this influential playlist? The key lies in proper pitching, timing, and quality. Here’s how you can increase your chances:

1. Prepare a High-Quality EP

Before anything else, make sure your EP is of the highest quality. This involves professional mixing and mastering, engaging cover art, and well-written songs. Remember, your music should stand out not just in terms of content but also in production value.

2. Proper Metadata and Timing

Ensure your EP is properly tagged with accurate metadata, including genre, release date, and artist information. This helps Spotify's algorithms and curators categorize and recommend your music correctly.

Timing your release strategically is also crucial. Aim for release dates that align with industry trends or when there are fewer major releases to avoid competition.

3. Pitching Your EP to Spotify

Spotify offers a pitching tool specifically for new releases. Here’s a step-by-step guide to pitching your EP:

• Login to Spotify for Artists: Ensure you have your profile verified and updated.
• Select Your Release: Choose the EP you want to pitch. Note that this must be done at least seven days before your release date.
• Fill in the Details: Provide all necessary details about your EP, including genre, mood, and any backstory that might resonate with curators.
• Submit: Double-check all information and submit your pitch.

Adding personal notes about why your EP stands out or any special promotions you’re planning can help capture the curators’ attention.

Leveraging Social Media and Promotion

Besides pitching to Spotify, actively promoting your EP on social media can significantly affect your success. Here are some tips:

1. Build Hype Before Release

Use platforms like TikTok, Instagram, and Twitter to build anticipation around your release. Share teasers, snippets, and behind-the-scenes content to engage your audience.

2. Collaborate with Influencers

Partnering with influencers who align with your music genre can help you reach a broader audience. These influencers can create content featuring your music, bringing more eyes and ears to your EP.

3. Use Music Distribution Services

Platforms like SoundOn offer comprehensive music distribution and marketing services. By leveraging such platforms, you can ensure your music reaches major streaming services and potential new fans.

Final Thoughts

Getting your EP mini album on Spotify’s New Release Playlist is a powerful way to increase visibility and grow your fanbase. By preparing a high-quality EP, correctly tagging your release, strategically pitching it to Spotify, and actively promoting it on social media, you can enhance your chances of making it onto this influential playlist.

Take advantage of the tools and services offered by music distribution platforms, such as SoundOn, to streamline your promotion efforts and achieve your music career goals. Don’t miss the opportunity to connect with new fans around the world through targeted and effective marketing strategies.

Ready to take your music distribution to the next level? Join SoundOn and start your journey today!