How to Add Music to Meta Ads?

Music has always been a powerful tool to express emotions, tell stories, and create connections with audiences. In today’s digital age, incorporating music into your advertisements can elevate your campaign's impact significantly. If you're looking to add music to your Meta ads, you're in the right place. This guide will walk you through the process of enriching your ads with music, and introduce some free streaming music services you can explore.

Free Streaming Music Services

Before we dive into how to add music in Meta Ads Manager, let's first explore some of the free streaming music services available. While free services may offer a more limited selection compared to their paid counterparts, they still provide access to vast libraries of music for personal enjoyment and inspiration.

• Spotify: One of the most popular music streaming services, Spotify offers a free tier with ads. Although the selection is comprehensive, the free version comes with some limitations such as ad interruptions and shuffle-only play.
• Pandora: Known for its personalized radio stations, Pandora offers both free and premium options. The free version features ads, but it allows users to discover new music and artists.
• YouTube Music: With YouTube Music's free plan, you can access a large collection of official tracks, albums, and user-generated content, though it includes ads and lacks offline playback features.
• iHeartRadio: iHeartRadio offers free access to millions of songs and thousands of live radio stations. It's a great option for listeners who enjoy both music and talk radio content.

Music Distribution with SoundOn

If you're a musician looking to get your tracks onto these free streaming platforms, SoundOn can help. SoundOn facilitates global music distribution, allowing musicians to reach new fans through various digital streaming platforms. By signing up as a SoundOn artist, you can ensure that your music reaches a broader audience and takes full advantage of the promotional opportunities on platforms like TikTok, SoundOn. Register now to expand your reach and grow your fan base.

How to Add Music in Meta Ads Manager

Once you've chosen the perfect track, here's how you can add it to your Meta ad campaign. Follow these steps to incorporate music seamlessly:

Step 1: Log into Meta Ads Manager

First, log into your Meta Ads Manager account. If you don't have an account, you'll need to create one and set up your business information.

Step 2: Create a New Campaign

Click on the "Create" button to start a new campaign. Select the objective that aligns with your advertising goals, whether it's brand awareness, traffic, or conversions.

Step 3: Set Up Your Ad Set

In this step, you'll define your target audience, budget, and schedule. Be sure to make informed decisions to reach the right audience for your ad.

Step 4: Create Your Ad

Now it's time to create the actual ad. Choose the format that best fits your needs—single image or video, carousel, slideshow, or collection. To add music, select the video or slideshow option.

Step 5: Upload Your Media

Upload the video or image files you want to use in your ad. If you're using a slideshow, you can upload multiple images that will play in sequence. Once your files are uploaded, you'll see an option to add music to your video or slideshow.

Step 6: Add Music to Your Ad

Click on the option to add music. You can either choose from Meta’s library of free tracks or upload your own. Ensure that the music aligns with your brand and resonates with your audience.

Step 7: Review and Publish

Once you've added your music, review your ad to ensure everything looks and sounds perfect. Preview your ad to see how it will appear to users. If you're satisfied with the result, click on the "Publish" button to launch your ad campaign.

Tips for Selecting the Right Music

Picking the right track for your ad is crucial. Here are some tips to help you choose effectively:

• Match the Mood: The music should complement your ad’s message and evoke the desired emotions in your audience.
• Consider Your Audience: Think about your target demographic and their musical preferences.
• Respect Copyrights: Ensure you have the right to use the music. Using SoundOn for music distribution can help you avoid copyright issues.
• Keep it Short: Choose a track that fits the length of your ad. Avoid using overly long or repetitive music.

Conclusion

Adding music to your Meta ads can significantly enhance your campaign’s appeal and effectiveness. By following the steps outlined above, you can seamlessly integrate music into your advertisements, creating a more engaging and memorable experience for your audience. Additionally, explore free streaming music services for inspiration and register as a SoundOn artist to distribute your own music on a global scale. Elevate your advertising game with the perfect blend of visuals and sound!