How to Get Songs on Spotify & TikTok Music?

In today's digital era, getting your music discovered by a broader audience involves strategically using platforms like Spotify and TikTok. These platforms not only help you build a larger fan base but also increase your streams and earnings. In this guide, we’ll dive into the steps you need to take to get your songs added to Spotify playlists and promoted on TikTok.

Why Spotify and TikTok?

Spotify and TikTok have emerged as powerful tools for artists to promote their music. Spotify, with its myriad playlists, provides an excellent opportunity for artists to gain streams and build a fan base. On the other hand, TikTok has become a vital platform for viral music marketing, helping unknown artists gain overnight fame through short-form video content.

Steps to Get Songs Added to Spotify Playlists

1. Distribute Your Music

Before you can pitch your music to Spotify playlists, you need to ensure it is available on Spotify. Distributing your music through platforms like SoundOn enables you to get your tracks on Spotify seamlessly. Registering as a SoundOn artist is a great starting point.

2. Create a Press Kit

Your press kit should include essential information about you and your music, such as your bio, high-quality photos, previous press coverage, and links to your music. This makes it easier for playlist curators to understand your artistic brand.

3. Pitch to Spotify Playlist Curators

Spotify allows artists to pitch unreleased music to its editorial team through the Spotify for Artists dashboard. Make sure to fill out all required fields and be authentic. Highlight any unique aspects of your track and your promotional plan. The more detailed your pitch, the better your chances of getting playlisted.

4. Promote Your Music Independently

Playlist curators often consider how well a song is performing independently before adding it to their list. Share your music on social media, engage with your listeners, and encourage your fans to add your music to their personal playlists. The buzz you create around your track can make it more appealing to curators.

Steps to Promote Your Music on TikTok

1. Create a TikTok Account

If you don't already have a TikTok account, create one. Make sure to complete your profile with accurate information and a link to your music. TikTok users are more likely to engage with accounts that seem authentic and passionate about their content.

2. Leverage TikTok Trends

One of the most effective ways to get your music noticed on TikTok is by leveraging trends. Participate in popular challenges or create your own challenge around your song. Using current trends helps your content reach a larger and more engaged audience.

3. Collaborate with Influencers

Influencer marketing on TikTok can significantly boost your song's visibility. Reach out to TikTok influencers whose followers might appreciate your music. A single post from a popular influencer can lead to millions of views and new fans.

4. Use Hashtags Strategically

Hashtags are essential for increasing the visibility of your content on TikTok. Use relevant and trending hashtags to ensure your posts reach a wider audience. It’s also wise to create a unique hashtag for your song to make it easier for users to find all related content.

5. Engage with Your Audience

Actively engaging with your audience can amplify your reach on TikTok. Respond to comments, participate in duets, and show appreciation for users who create videos using your song. Engagement not only builds a loyal fan base but also signals to the TikTok algorithm that your content is popular.

Combining Efforts: Spotify and TikTok

Using Spotify and TikTok in tandem can maximize your music promotion efforts. After uploading a song on Spotify, create a TikTok challenge around it. Encourage your followers to stream the song on Spotify and share their TikTok videos in their stories, creating a loop that boosts both platforms.

Tracking Your Progress

Monitoring your progress is key to understanding what works and what needs improvement. Use Spotify for Artists to track your streams, audience demographics, and playlist additions. On TikTok, pay attention to the number of views, likes, and shares your videos receive. Analyzing these metrics can provide insights into your audience’s preferences and help you refine your strategy.

Conclusion

Getting your songs added to Spotify playlists and promoted on TikTok requires strategic planning and execution. By distributing your music through reliable platforms like SoundOn, creating engaging content, and leveraging current trends, you can significantly boost your music career. Remember, consistency and authenticity are key. Keep engaging with your audience, refining your strategy, and most importantly, enjoying the process of sharing your music with the world.