In today’s digital age, music artists from around the world leverage platforms like Spotify to exhibit their talents. For burgeoning artists, the challenge is understanding the process of getting their tracks online without burning through their budget. Simultaneously, TikTok has emerged as a significant trendsetter in the music industry. Songs that go viral on TikTok often climb the charts on Spotify and other digital streaming platforms.
Contrary to what the phrase might imply, directly posting on Spotify for free is more complicated than it sounds. While Spotify does not allow users to upload music directly onto their platform without a distributor, you can still get your music on Spotify through distribution services. Here is a step-by-step guide to achieving this:
Spotify does not accept direct uploads from independent artists. Instead, you must go through a music distributor, such as SoundOn, which can upload your music to Spotify. While some distributors charge a fee, others have certain free options or promotional periods. Here are the steps to follow:
Before submitting your music, ensure that it meets all technical requirements. These typically include:
Once your profile and tracks are correctly set up, submit the music for distribution. Your chosen distributor will handle the task of sending your content to Spotify and other streaming platforms.
With TikTok dramatically influencing chart trends, understanding how to capitalize on this platform can enhance your presence on Spotify significantly.
Use TikTok’s Discover Page to see what sounds are currently trending. Noticing these trends early allows you to better understand what genres, beats, and styles are resonating with the audience.
One of the best ways to promote your music is by getting involved in TikTok challenges or creating your own. Encourage users to make videos using your track, as user-generated content spreads faster than most other strategies.
Partnering with TikTok influencers can help your music reach wider audiences. Influencers who resonate with your music style can create content that includes your tracks, helping your music trend and cross over to platforms like Spotify.
Make sure to include a link to your Spotify profile or specific tracks in your TikTok bio and video descriptions. This drives traffic from TikTok to Spotify, increasing streams and followers.
Once your music is live on Spotify, it's time to harness all possible promotional strategies:
Success is rarely immediate. Sustainable growth requires consistent effort and strategies:
Frequent releases keep your audience engaged and attract new listeners. Map out a release schedule and stick to it.
Diversify the kinds of content you release. Acoustic versions, remixes, behind-the-scenes videos, and live performances can keep your audience interested and engaged.
Connect with other artists, producers, and influencers. Networking can open up collaboration opportunities, increasing exposure for all parties involved.
Utilize Spotify’s analytics tools to understand your audience and their listening habits. This valuable data can direct your future marketing strategies.
Distributing your music and getting it heard without spending a fortune is entirely achievable. By leveraging platforms like TikTok for trends and promotional strategies, and using distribution services such as SoundOn, you can increase your visibility and fanbase.
Ready to take the next step? Register as a SoundOn artist today and get your music trending on Spotify and TikTok!