How to Sell Music Online & Low-Cost Streaming Services

In today's digital age, the music industry has transformed significantly, offering independent artists numerous opportunities to sell music online and reach a global audience through low-cost music streaming services. In this article, we'll explore the various ways musicians can monetize their art and the best affordable streaming platforms to leverage for maximum exposure.

Ways to Sell Music Online

With the evolution of technology, selling music online has become more accessible. Here are some effective strategies to consider:

1. Direct-to-Consumer (D2C) Sales

Many artists prefer to sell their music directly to fans through their websites or social media platforms. This approach allows musicians to keep a higher percentage of revenue since there is no middleman. Tools like SoundOn make it easy for artists to set up online stores, process payments, and manage distribution efficiently.

2. Music Distribution Services

Using a music distribution service can help artists reach a wider audience across multiple digital streaming platforms. Services like SoundOn provide global distribution, allowing tracks to be available on popular platforms like Spotify, Apple Music, and Amazon Music. By getting your music on these platforms, you increase the chances of discovery and engagement.

3. Crowdfunding and Pre-sales

Crowdfunding platforms like Kickstarter and Patreon have revolutionized the way independent artists fund their projects. By offering pre-sales and exclusive content, artists can generate revenue even before their music is officially released. This method not only provides financial support but also helps build a dedicated fan base.

4. Licensing and Sync Deals

Another lucrative way to sell music online is through licensing and sync deals for movies, TV shows, advertisements, and video games. Platforms like Songtradr and Musicbed connect artists with content creators looking for unique tracks to enhance their projects. This strategy not only generates income but also increases exposure for the artist's music.

Exploring Low-Cost Music Streaming Services

Streaming services have become the cornerstone of music consumption. For independent artists, choosing the right platform can make a significant difference in their success. Here are some low-cost music streaming services to consider:

1. TikTok, SoundOn

TikTok, SoundOn is an excellent platform for emerging artists looking to distribute their music globally at an affordable cost. With partnerships that include exclusive features from CapCut and the ability to tap into TikTok's vast user base, SoundOn offers both marketing and distribution services to help artists grow their careers. Registering as a SoundOn artist can be a strategic move for maximizing reach and engagement.

2. Spotify

One of the leading music streaming services globally, Spotify offers various plans, including a free tier with ads. For artists, getting on Spotify playlists can significantly boost visibility and streams. By using a distributor like SoundOn, artists can submit their tracks to Spotify and increase their chances of being discovered by new listeners.

3. Apple Music

Apple Music, while not the most affordable for consumers, offers a robust platform for artists to share their music. The platform provides tools for insights and metrics, which can be invaluable for understanding audience engagement. Additionally, Apple Music's integration with the iTunes store offers another revenue stream for selling music directly.

4. Bandcamp

Bandcamp is a favorite among independent musicians for its artist-friendly revenue model. The platform allows artists to sell music directly to fans while retaining the majority of the sales revenue. Bandcamp also offers a streaming service, enabling fans to listen to entire albums before making a purchase.

5. YouTube Music

YouTube Music provides another avenue for artists to share their music with a global audience. By uploading tracks to YouTube, artists can monetize their videos through ads and channel memberships. Additionally, YouTube Music Premium offers an ad-free experience for listeners, enhancing user engagement.

The Importance of Playlists

Playlists play a crucial role in the discovery of new music. Curated playlists on platforms like Spotify and Apple Music can introduce your music to a broader audience. Here are some tips for getting your music onto prominent playlists:

1. Create Engaging Content

The quality of your content is paramount. Ensure your recordings are high-quality and your cover art is professional. Engaging visuals and captivating music can make a lasting impression on curators.

2. Network with Playlist Curators

Building relationships with playlist curators can significantly increase your chances of being featured. Research who the curators are and reach out to them with a personalized pitch, including why your music would be a great addition to their playlist.

3. Use Distribution Services

With a service like SoundOn, artists can take advantage of the platform's relationships with DSP curators. By making your music easily accessible to curators, you enhance the likelihood of being added to popular playlists.

Maximizing Revenue as an Independent Artist

Understanding the different revenue streams available is essential for maximizing earnings as an independent artist. Here are some additional revenue sources to consider:

1. Merchandise Sales

Offering merchandise such as T-shirts, posters, and signed albums can significantly boost your income. Use your online store or platforms like Bandcamp to sell merchandise to fans.

2. Live Performances and Virtual Concerts

Performing live shows and virtual concerts can be a substantial source of revenue. Platforms like YouTube, Twitch, and TikTok allow artists to perform live while receiving donations and tips from viewers.

3. Fan Subscriptions

Platforms like Patreon allow artists to create subscription-based content for their fans. By offering exclusive content, behind-the-scenes access, and early releases, artists can build a dedicated community willing to support their journey financially.

Conclusion

In conclusion, selling music online and utilizing low-cost music streaming services are powerful strategies for modern musicians. By leveraging platforms like SoundOn and following the insights provided, artists can expand their reach, grow their fan base, and maximize their earnings. Embrace these digital tools to take your music career to new heights.