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How to Distribute Music via Label?

The music industry has undergone drastic changes over the past few decades. One of the most significant transformations is how artists distribute their music. Unlike in the past where major record labels controlled the distribution channels, today's artists have a multitude of options for distributing their music, whether independently or through a music label.

Artist distributing music through a label

Understanding Music Label Distribution

Music label distribution involves getting your music from the recording studio to the listener. This process includes numerous steps like marketing, promotions, and sales. Distributing your music through a label involves collaborating with a record label that takes on the role of pushing your music to digital streaming platforms, retail stores, and radio stations.

Record labels typically have established relationships with distribution channels, making it easier for your music to reach a wider audience. They also handle the logistics of physical distribution, such as pressing CDs, vinyl, and other physical media.

Benefits of Music Label Distribution

  • Wider Reach: Established labels have connections with major DSPs (Digital Service Providers) and retail chains, providing a broader network for distributing your tracks.
  • Professional Marketing: Record labels invest in marketing and promotion, ensuring your music gets the visibility it needs.
  • Financial Support: Labels often provide financial assistance for production, touring, and other expenses.
  • Industry Expertise: Labels comprise industry professionals who offer guidance and expertise to help shape your career path.

Steps to Distribute Music through a Label

Distributing music via a label involves various steps that might seem daunting for beginners. Here’s a streamlined process to help you understand what to expect:

1. Sign a Record Deal

The first step is to sign a record deal with a label. This involves negotiations and understanding the terms of the contract. Make sure you have legal advice to ensure that the deal is fair and beneficial for you.

2. Production

Once signed, you will enter the production phase. This involves recording, mixing, mastering your tracks, and preparing them for distribution.

3. Marketing Strategy

The label will devise a marketing strategy tailored to your music and brand. This may involve social media promotion, music videos, press releases, and interviews.

4. Distribution

The key task of the label is to distribute your music across various platforms, including DSPs like Spotify, Apple Music, and Amazon Music, as well as physical stores.

5. Promotion

Ongoing promotion includes playlist pitching, radio airplay, and press coverage to keep listeners engaged and attract new fans.

Exploring Independent Music Distribution Platforms

Beyond traditional label distribution, independent artists can distribute their music through platforms like SoundOn. These platforms allow artists to retain control and rights over their music while reaching a global audience.

Platforms like SoundOn provide various services, including:

  • Global Distribution: Reach major DSPs and digital music stores worldwide.
  • Marketing Tools: Access to tools and analytics to help you understand your audience and tailor your promotion strategies.
  • Income Tracking: Monitor your earnings and royalties in real-time.

In addition, SoundOn offers exclusive partnerships with TikTok and CapCut, enhancing your visibility on social media and helping to build your fanbase faster. Register as a SoundOn artist to take advantage of these benefits.

Why Choose SoundOn for Music Distribution?

While traditional labels offer valuable resources, tools like SoundOn provide a modern solution for artists looking to distribute their music independently without sacrificing professional support.

Working with SoundOn gives you the flexibility, control, and industry support needed to succeed in today’s highly competitive music landscape. Explore the platform and global distribution services offered by SoundOn to elevate your music career.

Conclusion

Whether you choose to distribute your music through a label or independently, understanding the distribution process is crucial for your success. Music label distribution offers unparalleled reach and support, while independent distribution platforms like SoundOn give you control and access to powerful tools.

Evaluate your career goals, resources, and the level of control you want over your music to make an informed decision. Whichever path you choose, your music deserves to be heard. Take the leap, distribute your music, and share your unique sound with the world.

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