What do managers do in music?

In the dynamic world of music, the role of a manager cannot be overemphasized. Whether an artist is just starting or is already established, a capable manager can significantly contribute to their success. This article delves into what managers do in music and the importance of independent music distribution in shaping an artist's career.

The Role of a Music Manager

A music manager, often referred to as an artist manager, plays a pivotal role in guiding the career of a musician or band. They handle a myriad of responsibilities that allow artists to focus more on their creative work. Here are some key functions of a music manager:

1. Strategic Planning and Direction

One of the primary roles of a music manager is to establish a clear direction for the artist's career. They work with the artist to set long-term goals and create a strategic plan to achieve them. This involves identifying target audiences, choosing the right venues for performances, and mapping out a release schedule for new music.

2. Marketing and Promotion

Marketing and promotion are crucial aspects of an artist's success. A music manager coordinates marketing campaigns, works on branding, and ensures the artist's presence on social media and press platforms. They might also collaborate with publicists and marketing teams to boost the artist's visibility across various channels.

3. Booking and Scheduling

Managers handle the logistics of booking performances and ensuring the artist's schedule runs smoothly. They negotiate with promoters, venue owners, and booking agents to secure favorable terms for concerts, tours, and other events. This allows artists to engage with their fans while the manager deals with the business side of things.

4. Financial Management

Managing finances is another critical responsibility. This includes budgeting for tours, recording sessions, and other expenses. Managers also ensure artists are compensated fairly for their work, whether through live performances, royalties, or other revenue streams. Proper financial oversight helps maintain the artist's economic health and long-term sustainability in the industry.

5. Networking and Industry Connections

A good manager has a vast network of connections in the music industry. They leverage these relationships to create opportunities for their artists, such as collaborations with other musicians, features on popular playlists, or introductions to potential record labels. Their connections can also help in securing media coverage and negotiating better deals.

The Importance of Independent Music Distribution

In recent years, independent music distribution has become increasingly vital for artists wanting to maintain control over their careers. Unlike traditional routes where major labels dictate terms, independent distribution allows artists to self-release their music and retain a higher degree of autonomy.

1. Greater Control Over Music

Independent distribution platforms like SoundOn empower artists to have full control over their music production, release schedules, and promotional strategies. This independence fosters creativity and enables artists to stay true to their vision without compromises.

2. Direct Fan Engagement

With independent distribution, artists can connect directly with their fans without any intermediaries. Platforms like TikTok offer a robust environment for artists to share their music, engage with fans, and build a dedicated following. This direct engagement often results in a more passionate and loyal fan base.

3. Better Revenue Share

One of the significant advantages of independent music distribution is the favorable revenue share. Artists typically retain a larger portion of their earnings compared to traditional label deals. For instance, platforms like SoundOn provide artists with a higher share of streaming and sales revenue, enhancing their financial growth.

4. Access to Valuable Analytics

Independent distribution platforms offer comprehensive analytics tools. Artists can gain insights into their audience's behavior, understanding what works best and where improvements are needed. These data-driven insights allow for more targeted marketing efforts and strategic decision-making.

The synergy between a proactive music manager and effective independent music distribution is essential for today's artists. While the manager maps out the career path and handles logistics, independent distribution offers a pathway to creative freedom and better earnings. Together, they enable artists to thrive in a competitive industry without relying solely on major labels.

If you're an aspiring artist looking to take control of your career, consider registering as a SoundOn artist. SoundOn simplifies the distribution process and helps you reach a global audience effectively. Embrace the power of independent music distribution and build a sustainable, successful career in music.

Conclusion

The roles of music managers and the benefits of independent music distribution are integral to the success of modern artists. By understanding these elements, artists can navigate their careers more effectively and achieve their artistic and financial goals.