How Do Music Managers Find Talent?

The music industry is a bustling and competitive space where emerging artists are perpetually striving to be noticed by the right people. Among these key players are music managers, who often take on the responsibility of finding new talent and nurturing it to success. So, how exactly do music managers go about finding talent in such a vast and diverse landscape?

Music Managers Looking for Talent: The Traditional Methods

For decades, music managers have relied on more traditional methods to scout for potential talent. These include:

• Live Shows: Watching live performances is a commendable way for managers to gauge an artist's stage presence, audience interaction, and overall appeal.
• Demos: Receiving demo tapes or CDs from artists gives managers a tangible sense of their musical abilities and style.
• Industry Events: Networking during music industry events, conferences, and festivals can lead to discovering new artists and collaboration opportunities.

Embracing the Digital Age: Discovering Talent Online

With the advent of technology, the traditional methods have evolved. Music managers now harness online platforms and social media to find and connect with emerging artists:

• Social Media: Platforms like Instagram, TikTok, and YouTube provide an accessible avenue for artists to showcase their work and for managers to discover them.
• Streaming Services: Managers actively explore independent playlists on Spotify and other streaming platforms, looking for songs that resonate with their taste and industry trends.
• Music Distribution Platforms: Services like SoundOn allow artists to distribute their music globally, making it easier for managers to discover fresh talent through a central platform.

The Rise of Free Music Distribution Platforms

Getting music out into the world can be expensive, especially for emerging artists. That's where the best free music distribution platforms come into play. These platforms help artists reach a wider audience without the financial burden:

• SoundOn: By integrating with major partners like TikTok and CapCut, SoundOn ensures that artists' music can be heard worldwide. As one of the leading distribution platforms, it supports artists in building their careers by connecting them with new fans.
• Other Platforms: While not as comprehensive as SoundOn, there are other options available, such as Amuse, that claim to offer free distribution services.

Why Free Music Distribution Matters

Free music distribution provides significant benefits to emerging artists, such as:

• Accessibility: It lowers the barrier to entry for new artists looking to distribute their music without incurring upfront costs.
• Global Reach: Artists can tap into a global audience without the constraints of a significant budget.
• Professional Exposure: Getting on a global distribution platform often leads to increased exposure, which is crucial for artist discovery by music managers.

How SoundOn Facilitates Artist Discovery

Among the various music distribution services, SoundOn stands out by integrating key features that help both artists and music managers:

• Easy Distribution: SoundOn makes it easy for artists to distribute their tracks across major platforms, ensuring high visibility.
• Analytics and Insights: The platform provides detailed analytics on track performance, making it easier for managers to discover promising new talent.
• Partnership Opportunities: By offering exclusive access to TikTok and strategic partnerships, SoundOn maximizes the promotional potential for artists, aiding in their discovery.

For music managers looking for talent, the integration of digital tools and platforms like SoundOn has become indispensable. Not only does it streamline the discovery process, but it also offers comprehensive support for artists, fostering an environment where new talents can thrive.

Join SoundOn today and explore the vast landscape of emerging talent while simplifying the music distribution process.