For artists who dream of making a living with music, music promotion is an essential element. Through music promotion, artists can find new fans and make their songs reach more listeners. Now let s take a closer look at how to do effective music promotion and how you can make money with music.
Music promotion refers to activities and strategies to promote an artist s music. This allows the song to reach more people, resulting in increased streaming views and downloads. Promotional activities can also attract customers to live events and increase the artist s profile.
There are various ways to promote music, but here are some representative ones.
Social media is a powerful tool for artists to connect directly with their fans. Using platforms like TikTok, Instagram, and Twitter, you can quickly spread the word about new song releases and live events. Regular posts and live streams are also a great way to engage with your fans.
Pitching to a DSP (Digital Service Provider) is an important step in getting your music onto a playlist. DSPs like Spotify and Apple Music have a number of playlists with songs that fit their characteristics. Being on these playlists can significantly increase the number of plays of your music. Use SoundOn to support effective pitching and get your music onto a playlist.
SoundOnCollaborating with other artists is an effective way to reach a new fan base. By performing with artists of different genres and styles, you can share fans with each other and increase the profile of both parties. Creating collaborative songs and cover songs is also effective.
Live events are opportunities for artists to interact directly with fans. By enjoying the performance on site, you can deepen your bonds with fans. In addition, there are many opportunities to sell albums and goods at live events.
In order to make money with music, it is important to understand the flow of revenue and secure multiple revenue sources. Here are some representative revenue sources.
Every time a song is played on a streaming platform like Spotify or Apple Music, the artist earns money. However, the revenue per stream is negligible, so it s important to get a lot of views. Playlists increase your views and increase your revenue.
Downloading and selling your music is another source of income. You can sell your music on platforms like Bandcamp and iTunes and earn money for each purchase. This method works when a particular song becomes popular.
In order to establish an artist s brand, selling original goods is also effective. Sell products such as T-shirts, posters, CDs, vinyl discs, etc. at fan events or online stores and get the proceeds. Fans can support the artist as a physical item, so it is worth considering as part of the proceeds.
Revenue from live performances is also an important source of income. Live events have the opportunity to generate a lot of revenue, such as ticket sales, merchandise sales at venues, and even paid live streaming. It is recommended to plan regular live tours and expand the fan base in different regions.
By effectively promoting your music and securing a variety of revenue streams, you can build a career as an artist. Use social media, pitch to DSPs, collaborate, live events, and more to balance various promotional strategies. It is also important to diversify your revenue, such as streaming revenue, download sales, merchandise sales, live revenue, etc.SoundOnUse it to maximize your music promotion success and revenue.