What to Do When a Music Manager?

The music industry is constantly evolving, especially with the rise of digital platforms and globalization. One key element every emerging artist must understand is the music streaming services market share and what to do when they're engaging with a music management company. This article will take you through both aspects, shedding light on current trends and essential steps for artists navigating music management.

Understanding Music Streaming Services Market Share

Music streaming platforms have become the primary way for listeners to enjoy and discover music, thereby shaping the success of artists worldwide. The market share of these services can significantly influence an artist’s reach and earnings.

As of recent data, some of the leading music streaming services include Spotify, Apple Music, Amazon Music, and YouTube Music. Platforms like TikTok are also gaining traction, especially for promoting new tracks and engaging with younger audiences.

Spotify

Spotify continues to lead in market share due to its extensive library, personalized playlists, and user-friendly interface. For artists, getting on a curated Spotify playlist can be a game-changer.

Apple Music

Apple Music offers a vast catalog and seamless integration with Apple devices, making it a prominent player. It also provides artists with exclusive content deals and high-quality audio options.

Amazon Music

Amazon Music's growth is fueled by its inclusion in Amazon Prime memberships. With features like HD streaming and a large song library, it’s a strong competitor in the market.

YouTube Music

YouTube Music leverages the vast user base of YouTube, offering extensive video content alongside music streaming. It allows for a unique combination of visual and auditory experiences.

Emerging Platforms

Platforms like TikTok and SoundOn are rapidly growing. TikTok’s short-form video content helps tracks go viral, while SoundOn facilitates easy and efficient music distribution, helping artists in their career growth.

What to Do When Engaging a Music Management Company

Now that we have a clearer understanding of the music streaming landscape, it’s crucial for artists to know what steps to take when they start working with a music management company. A music management company can significantly impact an artist's career by handling various aspects like marketing, booking, and general career guidance.

1. Define Your Goals

Before engaging with a music management company, clearly outline your career goals. Whether it's gaining more streams, performing live shows, or expanding your brand, having clear objectives helps you and your manager stay aligned.

2. Research Potential Management Companies

Not all music management companies are the same. Research their history, track record with other artists, and specific services they offer. It’s important to find a manager whose expertise aligns with your goals and genre.

3. Understand Their Fees and Contracts

Music management companies usually operate on a commission basis, taking a percentage of your earnings. Make sure you understand the financial terms and have a clear, written contract outlining expectations and obligations from both sides.

4. Build a Strong Professional Relationship

A good relationship with your manager is based on trust and clear communication. Regularly update them on your progress, be open to their advice, and maintain a professional yet friendly rapport.

5. Stay Active in Promoting Your Music

While your manager will handle many aspects of your career, it’s vital to remain actively involved in self-promotion. Use social media, collaborate with other artists, and engage with your fans directly. Platforms like SoundOn can be instrumental in distributing your music efficiently.

As a SoundOn artist, you can take advantage of its powerful distribution network, exclusive partnerships with platforms like TikTok and CapCut, and global reach to maximize your potential.

6. Monitor Your Progress

Regularly review the performance of your releases and marketing efforts. Utilize analytics provided by streaming services and music distribution platforms to understand what works and where there is room for improvement.

7. Stay Informed About Industry Trends

The music industry is dynamic, with trends and technologies constantly evolving. Stay updated on the latest developments in music streaming, marketing strategies, and new distribution platforms to ensure you and your manager can adapt and thrive.

In summary, understanding the music streaming services market share helps you focus your efforts on the most beneficial platforms. Additionally, knowing what to do when engaging with a music management company ensures you can effectively leverage their expertise to grow your career. With the right knowledge and strategic planning, you can navigate the complexities of the music industry and achieve your goals as an artist.

Ready to take your music career to the next level? Sign up with SoundOn today and start your journey towards music success!