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Artist ForumnavigationHow to Choose Music Video Distribution?

How to Choose Music Video Distribution?

In the digital age, the success of any artist is highly dependent on how their music reaches their audience. Music video distribution companies and music streaming services play crucial roles in achieving this. As an artist, choosing the right platform can make a significant difference in your music career. This article will guide you through the major factors to consider when selecting music video distribution companies and music streaming services.

Artist distributing their music video online

Understanding Music Video Distribution Companies

Music video distribution companies help artists to reach audiences by distributing their music videos across various platforms. These companies take care of the licensing, distribution, and sometimes marketing of your music videos. When choosing a music video distribution company, consider the following:

1. Platform Partnerships:

Verify if the company has partnerships with major platforms like YouTube, VEVO, TikTok, and other social media channels. This is vital for maximizing the viewership of your music videos.

2. Distribution Range:

Assess the range of platforms the distribution company covers. The more platforms they distribute to, the higher the chances of your music video reaching a diverse audience.

3. Support & Services:

Ensure the company offers robust customer support and extra services such as video monetization, marketing, and promotional tools. These services can help your music video gain more traction.

Prominent Music Video Distribution Companies

Several companies provide comprehensive music video distribution services. Here are some notable names:

  • SoundOn: As one of the leading platforms, SoundOn offers an all-in-one marketing and distribution service, helping artists find new fans through TikTok, exclusive partners, and other digital streaming platforms. Register as a SoundOn artist to boost your music career.
  • Other companies like Tunecore, DistroKid, CD Baby, ONErpm, LANDR, Indiefy, and Amuse also offer music video distribution services.

Understanding Music Streaming Services

Music streaming services have revolutionized how audiences consume music. These platforms offer artists a way to reach global audiences and earn revenue through streaming. When selecting a streaming service, consider these factors:

1. Audience Reach:

Choose a streaming service with a large and active user base. The bigger the audience, the higher the potential for streams and revenue.

2. Monetization:

Check the monetization policies of the streaming platforms. Understand how they pay artists and the criteria for earning royalties.

3. User Experience:

Opt for platforms that deliver a fantastic user experience. A seamless user interface can boost your chances of gaining and retaining listeners.

Popular Music Streaming Services

Here are some of the well-known music streaming services available today:

  • Spotify: Known for its extensive library and numerous playlist opportunities, it's a great platform for new artists to get discovered.
  • Apple Music: Provides direct artist-to-fan engagement tools and a huge user base.
  • SoundCloud: Offers uploading options and a strong community of music enthusiasts.
  • Pandora: Known for its radio-style playlists and personalized user experience.
  • Tidal: Focuses on high-fidelity sound quality and exclusive content.

Optimizing Your Music Promotion Strategy

To maximize the benefits of music video distribution and streaming services, you need an effective promotion strategy:

1. Utilize Social Media:

Leverage platforms like TikTok, Instagram, and Twitter to promote your music. Engaging content and consistency are key to building a robust online presence.

2. Collaborations:

Collaborate with other artists and influencers to expand your reach. Joint projects can attract new audiences to your music.

3. Playlists & Curated Content:

Submit your music to curated playlists on streaming services. Getting featured can significantly boost streams and visibility.

4. Professional Networking:

Attend music industry events and network with professionals. Building connections can open doors to new opportunities.

Conclusion

Choosing the right music video distribution company and music streaming service is essential for any artist looking to make a mark in the industry. Evaluate each option based on their platform partnerships, range of distribution, support services, audience reach, monetization policies, and user experience. Coupled with a strong promotion strategy, these platforms can help you grow your fanbase and achieve success in your music career.

If you're ready to take your music career to the next level, consider registering as a SoundOn artist. Click here to get started on your journey!

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