Releasing new music is an exciting milestone for any artist. However, getting your new record releases on Spotify and other digital streaming platforms is crucial for reaching a wider audience. In this guide, we'll cover everything you need to know about how to put music on Spotify, plus some tips for promoting your releases and maximizing your music's reach.
Spotify is one of the most popular digital streaming platforms globally, boasting millions of active users. This extensive user base provides an incredible opportunity for artists to gain exposure and build a solid fanbase. Moreover, being on Spotify opens doors to be featured on curated playlists, which can significantly boost your streams and visibility. Therefore, it is essential for artists to focus on how to put their music on Spotify.
Before even thinking about distribution, ensure your music is professionally recorded, mixed, and mastered. Clearing any samples and ensuring you have the necessary rights will save you from future legal headaches.
Spotify doesn't allow artists to upload their music directly. You need to use a music distribution platform such as SoundOn. These platforms act as intermediaries, helping you get your music on Spotify and other streaming services.
To make your profile look polished, fill it with compelling information about your music journey, high-quality photos, and links to your social media profiles. A well-maintained artist profile can attract more listeners and keep your current fans engaged.
After setting up your profile, upload your music to the distribution platform. Ensure that all metadata, including song titles, album artwork, and credits, is accurate and professional. Missing or incorrect information can delay your release.
Once your tracks are uploaded, submit them for distribution. Different platforms have varying processing times, so plan your release schedule accordingly. Generally, it's good practice to submit your music at least 3-4 weeks before your intended release date.
Once your music is live on Spotify, continuously monitor its performance and promote it through various channels. Share your Spotify links on social media, blogs, and other platforms to drive traffic to your releases. Creating a marketing strategy in advance can help you take full advantage of your release day.
Your social media profiles play an integral role in promoting your music. Launch teaser campaigns and countdowns to build excitement and engage with your fans directly. Use features like Instagram Stories and Facebook Live to give fans a behind-the-scenes look and create buzz around your release.
Spotify offers a dedicated platform called Spotify for Artists, where you can update your profile, pitch your tracks to playlist curators, and gain performance insights. Pitching to playlist curators can be a game-changer, as landing a spot on a popular playlist can significantly increase your streams.
Reach out to music influencers, bloggers, and YouTubers to review or feature your new release. The more platforms and personalities promoting your music, the higher the chance of it going viral. Building strong relationships in the industry can pay dividends in the long run.
Consider using paid advertising to promote your new release. Platforms like Facebook Ads and Google AdWords allow you to target specific demographics, ensuring your music reaches the right audience. Additionally, Spotify itself offers advertising options through Spotify Ad Studio.
SoundOn is a comprehensive platform designed to help artists build their careers and find new fans. By offering global distribution services, including exclusive partnerships with TikTok and CapCut, SoundOn ensures that your music reaches a wide audience. Their professional services and user-friendly interface make it an ideal choice for artists looking to distribute their music effectively.
If you're looking to get your new record releases on Spotify and other digital streaming platforms, register as a SoundOn artist today and leverage the platform's extensive resources to maximize your reach and impact.
Releasing new music on Spotify is a critical step in an artist's journey. By understanding how to put music on Spotify and leveraging the right tools and strategies, you can significantly increase your chances of success. Focus on professional preparation, use a reliable distribution platform like SoundOn, and implement effective promotion tactics to navigate the competitive music landscape successfully.
With careful planning and the right resources, your new record releases can make a significant impact on Spotify and beyond. Take the next step in your music career and share your sound with the world.