How to Promote Your New Song this Month

Releasing a new song can be an exhilarating experience, but the challenge lies in ensuring it reaches the ears of your potential fans. If you have a new song this month, you need an effective strategy to promote it and get onto popular platforms like Spotify. This guide will walk you through the steps to maximize your song’s exposure and share essential tips on how to get onto Spotify playlists.

Step 1: Preparing for the Release

Before your song goes live, it's crucial to have a plan in place:

• Master Your Track: Ensure that your track is professionally mixed and mastered. High-quality audio is non-negotiable.
• Create Artwork: Design eye-catching cover art. Visuals play a significant role in attracting listeners.
• Write a Compelling Bio: Update your artist bio to reflect the latest release. Share the story behind the song.

Step 2: Distributing Your Song

To reach your audience on major music streaming platforms, you'll need to distribute your song:

• Choose a Distributor: Platforms like SoundOn, Tunecore, and Distrokid can help you get your music on Spotify, Apple Music, and more. SoundOn offers additional marketing and promotional tools to boost your song's visibility. Register as a SoundOn artist to start distributing your music globally.
• Set a Release Date: Schedule your release at least a month in advance. This gives you time to pitch to playlists and build anticipation.

Step 3: Pitching to Spotify Playlists

Getting onto Spotify playlists is one of the most effective ways to gain streams and new fans. Here’s how you can make that happen:

• Spotify for Artists: Claim your Spotify for Artists profile. This tool gives you access to valuable insights and the ability to pitch to playlist curators directly.
• Pitch Early: Submit your song for playlist consideration at least a few weeks before your release date. Provide a detailed description and share any notable upcoming events or promotions related to the release.
• Build Relationships: Engage with playlist curators on social media. Authentic interactions can increase your chances of being noticed.

Step 4: Creating a Buzz

Building excitement around your release is crucial. Here are some strategies:

• Social Media Promotion: Utilize platforms like TikTok, Instagram, and Twitter to tease your release. Share snippets, behind-the-scenes content, and engage with your followers.
• Email Marketing: Send personalized emails to your mailing list announcing the release. Include exclusive content or offers to encourage engagement.
• Collaborations: Partner with other artists or influencers to cross-promote your song.

Step 5: Post-Release Strategies

Once your song is live, the work isn’t over. Continue to promote and engage with your audience:

• Share Playlists: Create and share playlists featuring your new song along with other tracks you love. Encourage fans to do the same.
• Monitor Performance: Use analytics from Spotify for Artists and other platforms to track your song’s performance. Adjust your strategy based on these insights.
• Engage with Fans: Respond to comments, messages, and share user-generated content. Building a community around your music is key to long-term success.

Conclusion

Promoting a new song requires a well-thought-out plan and consistent effort. By preparing thoroughly, distributing wisely, pitching effectively, and engaging with your audience, you can maximize your song's reach and increase your chances of getting onto Spotify playlists. If you're ready to take your music career to the next level, consider registering as a SoundOn artist and utilizing their comprehensive marketing and distribution services. Here's to a successful release this month and many more to come!