What is PlaylistPush and How Does TuneCore Compare?

The music industry has transformed drastically with the rise of digital platforms, allowing artists to reach a global audience more efficiently than ever. Amidst the plethora of tools at an artist's disposal, PlaylistPush and TuneCore stand out as essential services, each catering to different aspects of an artist's career. In this article, we'll explore what these platforms offer and how they can benefit your music promotion and distribution strategies.

Understanding PlaylistPush

At the core of PlaylistPush is its unique focus on helping artists get their music featured on curated playlists. Playlists are a crucial avenue for independent artists to gain exposure and increase their streaming numbers, especially on platforms like Spotify.

PlaylistPush acts as a bridge between artists and playlist curators. Artists submit their tracks to the service, and PlaylistPush then pitches these tracks to its network of curators, aiming for placements on genre-specific and audience-centric playlists.

How PlaylistPush Works

• Submission: Artists choose a campaign, providing necessary track information and target playlists.
• Review: PlaylistPush reviews the track for quality and suitability for their network.
• Pitching: If the track passes the review, PlaylistPush pitches it to relevant playlist curators.
• Feedback: Curators review the submissions and decide whether to include the tracks in their playlists.

This process helps artists cut through the noise and increases their chance of being discovered by new fans. However, it's important to note that while PlaylistPush can improve an artist's visibility, it doesn't guarantee placements or virality.

Introduction to TuneCore

TuneCore, on the other hand, is a comprehensive music distribution service. It helps artists and labels distribute their music to digital stores and streaming platforms worldwide. TuneCore stands out for providing an easy-to-use platform for both seasoned professionals and emerging artists, ensuring their music reaches major DSPs (Digital Streaming Platforms) such as Spotify, Apple Music, and Amazon Music.

Key Features of TuneCore

• Global Distribution: TuneCore distributes music to over 150 digital stores globally, ensuring artists have a vast reach.
• Revenue Collection: Artists retain 100% of their sales revenue, which is a significant advantage for independent musicians.
• Music Publishing Administration: TuneCore helps manage publishing rights, collecting royalties from various sources.
• Comprehensive Analytics: Artists get detailed reports and analytics to track their sales and streams, helping them make data-driven decisions.

TuneCore's platform is particularly beneficial for artists looking for a one-stop solution to handle their music distribution and revenue collection needs. By facilitating access to multiple digital platforms through a single service, TuneCore streamlines the process for artists.

Comparing PlaylistPush and TuneCore

While PlaylistPush and TuneCore operate in the same industry, they serve different purposes within an artist's career trajectory. Here's a comparative look at both services:

Focus and Purpose

PlaylistPush is primarily focused on promoting tracks through playlist placements, aiding in discovery and fanbase growth. TuneCore, meanwhile, concentrates on distributing music to various DSPs and managing royalties, providing a broader distribution network and financial management.

Service Scope

• PlaylistPush: Specializes solely in playlist pitching and promotion. It does not handle distribution or revenue collection.
• TuneCore: Offers comprehensive distribution services, including DSP submissions, revenue collection, and publishing administration. It does not pitch music to playlists directly.

Target Audience

Both platforms cater to independent artists, but their target audiences can vary:

• PlaylistPush: Ideal for artists looking for exposure and playlist features on streaming platforms, helping to gain traction and build a listener base.
• TuneCore: Best suited for artists seeking a reliable distribution service to handle the technicalities of music releases and ensure they receive their earned royalties.

Investment and ROI

Depending on an artist's needs and budget, each platform offers different value propositions:

• PlaylistPush: Requires an investment for pitching campaigns, with varying costs based on the scope and target playlists. The ROI is highly dependent on successful placements and resulting streams.
• TuneCore: Charges distribution fees (usually annual) for each release or album, with returns gained through keeping 100% of sales revenue. The ROI is more steady, as it depends on sales across various platforms.

Conclusion

Both PlaylistPush and TuneCore offer valuable services tailored to different aspects of the music industry. While PlaylistPush focuses on playlist promotion to enhance visibility and listener engagement, TuneCore provides a robust distribution framework to ensure artists' music is widely available while managing revenue collection efficiently.

Choosing between PlaylistPush and TuneCore boils down to an artist's specific needs and goals. For those looking to heighten their streaming numbers through curated playlists, PlaylistPush is a powerful ally. Conversely, for comprehensive distribution and financial management, TuneCore stands out as an essential tool. Ultimately, integrating both services into your strategy can provide a well-rounded approach to music promotion and distribution.

If you're an aspiring artist aiming to carve out your space in the music industry, consider leveraging platforms like SoundOn to streamline your music distribution and marketing efforts. Platforms like SoundOn, coupled with the strategic use of PlaylistPush and TuneCore, can significantly enhance your reach and career growth.