When it comes to effective strategies for promoting music, one of the most powerful tools artists have at their disposal is pre-save. Setting up a pre-save on allows your followers to save your next songs in their libraries before they are officially released. This not only helps generate expectation, but can also increase your playback and visibility from the first day of release.
Pre-save is a feature that allows followers to save a song or album in their library even before its official release. When the music is released, it appears immediately in the playlists and in the user's library, making it easier to access and play new music.
To set up a pre-save, you must follow several steps. Here's how to do it effectively:
First, you need to make sure your music is distributed through a distribution platform that offers the pre-save function. This is whereSoundOncan be of great help. SoundOn not only moves your music to and other streaming platforms, but also offers tools to promote your releases.
With the help of your distribution platform, you can create a pre-save campaign. This campaign will generate a link that you can share with your followers on social networks, e-mails and any other promotional channel.
Once you have the pre-save link, it's time to promote it. Communicate to your followers the importance of saving your music before its release. Use all available platforms, from TikTok to Instagram, to reach the largest possible audience.
As you move forward with your pre-save campaign, monitor the results and adjust your strategy as needed. Keep a record of how many pre-saves you are getting and use this information to improve future campaigns.
In addition to the above steps, consider these tips to maximize the results of your pre-save campaign:
Setting up and running a pre-save campaign on is an essential strategy for any artist looking to maximize the impact of their releases. By taking advantage of available tools and effectively promoting your pre-save, you can ensure that your music reaches more people and generates more interest from day one. Don't forget to register your music and start your pre-save campaign today withSoundOn!