In an increasingly competitive music market, artists and bands need to find innovative ways to stand out and reach new audiences. Using strategies such as preview and pre-save link can be the difference between a successful release and one that goes unnoticed. In this article, we will explain how these tools work and how you can use them to maximize the visibility of your music.
What is a Preview?
The preview is a small sample of the music you plan to release. It can be a snippet of the track, a short video or even an exclusive snippet of a live performance. The idea is to create creativity and engage your audience before the official release.
Benefits of Using Prior
When well used, a preview can bring several benefits:
: Previews encourage your audience to interact with content by commenting and sharing, which increases organic reach.
Creation of Expectation: By releasing only a small amount of music, you create a sense of anticipation that leaves fans eager for the full release.
Data Collection: With previews, you can identify which excerpts of the song generate the most interest and engagement.
How to create a good Preview?
To create an effective preview, consider the following:
Section Quality: Select a snippet of music that is impactful and representative.
Audio Features: Ensure sound quality is excellent to make a good impression.
Visual Editing: If it's a video, make sure you edit it so the content is visually attractive.
Call to Action: Include a call to action that guides listeners to the pre-save link or your profile on social media and streaming platforms.
What is a Pre-Save Link?
The pre-save link is a tool used on digital distribution platforms to allow fans to save a song or album before its release. By clicking on the pre-save link, music is automatically added to the user's library once it is recorded.
Benefits of Using Pre-Save Link
Some of the benefits of using a pre-save link include:
Increased streams: With pre-save, the music will already be available in the user's library at launch, increasing the chances of being heard immediately.
with Fans: Pre-save creates a bond with your most loyal fans, who show early interest in your work.
Data for Promotion: Knowing how many pre-saves have been made helps you plan more effective marketing and promotion strategies.
How to set up a Pre-Save Link?
Setting up a pre-save link can seem complex, but it's a relatively simple process with the right platform. Many music distributors such asSoundOn, offer this functionality in an integrated way. See the basic step by step:
Discover the Platform: Decide which music distributor you are going to use to generate the pre-save link.
your Song: your music to the distributor, following all technical and release requirements.
Set the Pre-save: On the secondary distribution platform, configure the pre-save option, which usually involves filling in some basic fields such as release date and target platform (Spotify, Apple Music, etc.).
Share the Link: After generating the pre-save link, share it on your social networks, official website, newsletters and any other channel to communicate with your fans.
Pre-Save Link Integration
To maximize results, integrate the preview strategy using the pre-save link. Here are some tips on how to do this:
Advertise in advance: Make the pre-save announcement simultaneously with the prior announcement, creating a warm-up campaign that covers several weeks.
Use Social Networks: Post the preview and pre-save link across all your social networks, including a strong call to action to encourage engagement.
make friends: Consider partnerships with influencers or music blogs to extend the reach of your campaign.
Cross Promotion: Use different content formats such as stories, YouTube videos, and blog posts to direct traffic to the pre-save link.
Conclusion
Using strategies such as preview and pre-save link can bring a huge differential to releasing your music. Both tools help create engagement, increase visibility and ensure your music reaches as many listeners as possible on the first day of release. Want to start using these effective strategies right now? Sign up as an artist atSoundOnand take advantage of all the features to maximize your musical success.