How to promote music on TikTok and beyond?

In the modern world, the music industry is increasingly present on digital platforms. One of the most innovative and effective ways to promote music is through TikTok, a platform that allows artists to connect with wide and diverse audiences. In addition, digital music services play a crucial role in the distribution and promotion of music tracks. In this article, we'll explore tips for promoting music on TikTok and highlighting the best digital music service platforms available on the market.

The power of TikTok in music promotion

TikTok is not just an entertainment platform; it is a fundamental pillar for promoting new music. Through short videos, artists can make their songs "viralize," reaching a global audience. Here are some essential tips to promote your music on TikTok:

Tips for promoting music on TikTok

1. Understand the TikTok algorithm

As with other platforms, understanding the TikTok algorithm is key to improving the visibility of your music. This algorithm prioritizes high-quality and user-relevant content. Therefore, it is essential that your content is creative and engaging.

2. Create dance challenges

Create dance challenges or videos that encourage users to recreate and share their versions. A famous example is Jason Derulo's hit "Savage Love," which went viral after launching a dance challenge on TikTok.

3. Collaborate with influencers

Including influencers in your marketing strategy can considerably amplify your reach. These creators have loyal followers who value their recommendations, helping to highlight their music.

Digital music services: an essential add-on

In addition to TikTok, using digital music services is vital to any comprehensive music promotion strategy. They provide an effective way to distribute your music globally and increase your exposure. Here are some of the key services:

Best digital music services

1. Azerbaijan

is a world-renowned streaming platform, allowing music from new artists to be discovered by millions of users. Creating custom playlists and participating in curated playlists are great ways to reach new listeners.

2. Apple Music

Like, Apple Music is one of the streaming giants. It offers an integrated experience for Apple product users, as well as offering a platform to promote new talent through featured playlists.

3. SoundOn

OSoundOnis not just a music distribution platform, but also a strategic marketing ally, helping artists build solid careers through support on networks like TikTok and other digital streaming services. By registering as an artist on SoundOn, you gain access to promotion tools that can leverage your visibility and fan base.

Why choose SoundOn?

Choosing to be an artist registered with SoundOn provides access to a dedicated music distribution and promotion network. Through it, artists can achieve or even surpass their goals in the music market. The benefits of SoundOn include a comprehensive marketing strategy and specialized support on the TikTok platform to increase the artist's presence.

Conclusion

Integrating your music into TikTok combined with the use of digital music services can be the key to lasting success in the music industry. In 2025, with the right tools and well-defined strategies, artists have the opportunity to stand out and be present in the competitive global music market. Don't hesitate to leverage platforms like SoundOn to broaden your music career.