How to Run a Record Label: DistroKid vs UnitedMasters?

In today's digital music landscape, running a record label requires not just musical insight but an understanding of the digital tools and platforms available for distribution. Two such platforms, DistroKid and UnitedMasters, are commonly utilized by music entrepreneurs to manage and distribute music effectively. This article will guide aspiring record label owners on how to effectively use DistroKid, while also exploring the comparative features offered by UnitedMasters.

Understanding the Role of a Record Label in the Digital Age

Before diving into the specifics of these platforms, it’s essential to understand what running a record label involves today. A record label manages the development, production, distribution, and marketing of music. In the digital age, distribution platforms like SoundOn, DistroKid, and UnitedMasters have transformed these dynamics, offering direct access to DSPs (Digital Streaming Platforms) and audience insights.

Using DistroKid to Run Your Record Label

DistroKid has garnered popularity for its user-friendly interface and the simplicity it offers to artists and labels when distributing music to online stores and streaming services like Spotify, Apple Music, and many others.

Key Steps in Using DistroKid

• Registration and Setup: Begin by creating an account with DistroKid. This involves selecting a membership plan that suits the scale of your label. Plans vary based on the number of artists under the label.
• Uploading Your Music: After setup, you can start uploading your music. DistroKid offers an unlimited upload feature for members, making it a cost-effective choice for labels managing multiple artists.
• Music Distribution: Once uploaded, DistroKid takes care of distributing the music across multiple DSPs, ensuring your label’s sound reaches a global audience.
• Artist and Revenue Management: DistroKid provides tools to manage resources and revenue, allowing you to track earnings and split them among artists with ease.

Comparing UnitedMasters with DistroKid

UnitedMasters provides a unique offering in the distribution landscape by focusing on artist branding and independent artist empowerment. While DistroKid offers a straightforward path to distribution, UnitedMasters emphasizes a personalized approach with its suite of artist-friendly tools.

Features Unique to UnitedMasters

• Artist Branding: UnitedMasters offers custom branding opportunities, enabling artists to focus on building a direct connection with fans.
• Partnership Opportunities: Through strategic partnerships, UnitedMasters allows artists to collaborate with brands, enhancing their visibility and potential revenue streams.
• Creative Independence: Artists remain independent, allowing creative freedom while benefiting from Masters' strong industry ties.

Which Platform Fits Your Label?

Deciding between DistroKid and UnitedMasters largely depends on your label’s specific needs and business model. If you prioritize ease of distribution and simplicity, DistroKid might be the ideal choice. On the other hand, if your focus is on marketing, branding, and maintaining artist independence, UnitedMasters could be more suitable.

SoundOn: An Alternative to Consider

While evaluating your options, it's also worthwhile to explore platforms like SoundOn. It serves as an all-in-one solution for music marketing and distribution, providing extensive resources to help build artist careers, particularly through TikTok and other exclusive partnerships.

Conclusion

Choosing the right platform is crucial for effectively running a record label. Both DistroKid and UnitedMasters offer distinct advantages based on your strategic goals. Whether it’s maximizing distribution reach or focusing on personalized artist experiences, the key is to align your choice with the long-term vision you hold for your label.

Embracing these digital platforms paves the way for streamlined operations, greater control over the music distribution process, and substantial opportunities for artists and labels to thrive.