How Do Streaming Services Boost New TikTok Viral Songs?

The music industry has experienced a seismic shift with the advent of digital streaming platforms and the viral power of social media. TikTok, in particular, has revolutionized how songs gain popularity overnight. Emerging artists and established musicians alike are leveraging TikTok’s viral nature to launch their tracks into the stratosphere. But what comes next? This is where streaming distribution services come into play. In this article, we'll explore how these services help promote new TikTok viral songs, increasing their reach and monetizing their success.

The Role of TikTok in Today's Music Scene

TikTok has swiftly become a crucial platform for music discovery. With its short-form video format and vast user base, songs can gain viral status in mere hours. Tracks like "Savage Love" by Jawsh 685 and Jason Derulo, as well as "Say So" by Doja Cat, owe a significant portion of their success to TikTok trends. When a song goes viral on TikTok, it attracts streams, downloads, and attention from both fans and industry professionals.

Why Streaming Distribution Services Matter

Once a song becomes a viral hit on TikTok, the next step is to capitalize on that momentum. This is where streaming distribution services like SoundOn become essential. These platforms help artists distribute their music across various digital streaming platforms (DSPs) like Spotify, Apple Music, and Amazon Music. More importantly, they offer promotional tools and analytics to track the song's performance. Here are a few ways they contribute to an artist's success:

1. Expanding Reach

One of the main advantages of streaming distribution services is their ability to get your music on multiple platforms, widening your audience base. TikTok might get you viral, but services like SoundOn make it easier for fans to find and listen to your song on their preferred streaming platforms.

2. Playlisting Opportunities

Streaming services often provide playlisting opportunities, which are crucial for gaining more streams. Curated playlists like Spotify's "Today's Top Hits" act as a seal of approval, showcasing tracks to millions of listeners. Getting featured on one of these playlists can significantly boost your song's popularity and streams.

3. Monetization

Viral success on TikTok doesn't necessarily mean financial gain. Here's where streaming distribution services step in, helping you monetize your tracks. They make sure your music is available for purchase and streaming, enabling revenue generation through streams, downloads, and even sync licensing opportunities.

4. Analytics and Reporting

Understanding your audience is crucial for sustained success. Streaming distribution services provide detailed analytics and reports, showing you where your song is performing well and which demographics are most engaged. This data can guide your marketing and promotional strategies.

Case Studies: TikTok Viral Hits and Streaming Services

Let's look at a few examples that illustrate how streaming distribution services have bolstered the success of viral TikTok songs:

Case Study 1: "Old Town Road" by Lil Nas X

No discussion on TikTok and streaming platforms is complete without mentioning "Old Town Road." Lil Nas X initially uploaded the song to TikTok, where it became an instant hit. When streaming distribution services got involved, they ensured the song was available across all DSPs, ultimately leading it to dominate the Billboard charts for 19 consecutive weeks.

Case Study 2: "Stunnin'" by Curtis Waters

Another song that saw massive success after going viral on TikTok is "Stunnin'" by Curtis Waters. Thanks to effective use of streaming distribution services, the track quickly amassed millions of streams across various platforms, securing Curtis a record deal and multiple brand partnerships.

The Power of Cross-Promotion

Using TikTok and streaming distribution services in tandem offers unprecedented promotional power. Artists can harness the viral nature of TikTok to create initial buzz, then rely on distribution platforms for sustained growth and monetization. This cross-promotion ensures that a song’s success isn't fleeting but part of a larger, strategic plan.

How to Get Started

If you're an artist looking to capitalize on TikTok virality, getting started with a distribution service is straightforward. Platforms like SoundOn offer easy sign-up processes, allowing you to quickly upload your music and start benefiting from their wide-reaching distribution network.

Conclusion

In today’s fast-paced digital age, a viral hit on TikTok is only the beginning. Leveraging streaming distribution services can help you maximize your song’s reach and profitability. These platforms not only distribute your music across various DSPs but also offer valuable tools for promotion, analytics, and monetization. So, if you're dreaming of turning your TikTok viral moment into a sustainable music career, consider partnering with a reputable streaming distribution service like SoundOn.