What Makes Audio Trend on TikTok?

In the evolving landscape of social media and music, TikTok stands out as a powerful platform for discovering new music. The app’s unique algorithm and vast user base make it an essential tool for artists and creators. Two major components of this phenomenon are TikTok streaming and trending audio on TikTok.

Understanding TikTok Streaming

TikTok streaming refers to the consumption of music and audio content within the TikTok app. Unlike traditional music streaming platforms, TikTok allows users to incorporate snippets of songs into their videos, making it a dynamic, engaging platform for both creators and listeners.

One standout feature is the ability for a single video to go viral, leading to massive increases in streaming numbers for the featured song. This viral nature can bring unexpected tracks into the limelight, allowing artists to witness a rapid surge in popularity. But what exactly drives a song to trend on TikTok?

What Is Trending Audio on TikTok?

Trending audio on TikTok refers to specific sound clips, whether they are songs, voiceovers, or original sound bites, that become popular within the TikTok community. When a piece of audio becomes trendy, it gets used in countless user-generated videos, lending it enormous reach and influence.

Factors Influencing Trending Audio

• Memorable Hooks: Songs with catchy lyrics or distinct sounds often find their way into the trending audio category. These memorable hooks enable users to easily incorporate them into their content.
• Challenges and Trends: Many trending audios are associated with specific challenges or trends. When a popular creator starts a dance challenge or a meme using a particular sound, it can spread rapidly.
• Relatability: Audio clips that resonate with users on a personal level, whether through humor, emotion, or cultural relevance, have a higher chance of trending.
• Algorithm Boost: TikTok’s algorithm tends to promote content that gets high engagement quickly. When an audio clip is attached to such content, it benefits from this algorithmic boost.

Strategies to Get Your Music Trending on TikTok

Getting your music to trend on TikTok requires a mix of creativity, strategy, and a bit of luck. Here are some essential tips to help your audio gain traction:

Create Engaging Content

Since TikTok is a visual platform, pairing your audio with captivating content is crucial. This could be through creating an interesting challenge or collaborating with popular TikTok influencers to showcase your music.

Leverage Memes and Trends

Keep an eye on existing memes and trends. If your audio can be contextualized within a popular meme or trend, it stands a higher chance of going viral. Adaptability and timeliness are key.

Use Hashtags Wisely

HashTags improve the discoverability of your content. Using relevant and trending hashtags can significantly enhance your audio's chances of reaching a broader audience. Always include popular music-related tags for better reach.

Utilize TikTok's Promotion Tools

Tools like the 'Promote' feature can be useful in getting your content in front of more eyes. Promoting some of your videos featuring your music can help in gaining initial momentum, which is often critical on TikTok.

Engage with Your Audience

Audience engagement can have a substantial impact on how your content performs. Respond to comments, create duets with user content, and be as interactive as possible. An engaged audience is more likely to share your audio and contribute to its trendiness.

The Impact of TikTok Streaming on the Music Industry

The influence of TikTok streaming on the music industry is undeniable. It has democratized music promotion, allowing independent artists to achieve levels of exposure that were previously unthinkable. A song trending on TikTok typically leads to increased streams on various digital streaming platforms and, subsequently, more royalty income for the artist.

Moreover, record labels and music marketers are now actively scouting TikTok for new talent and trends, further bridging the gap between independent musicians and mainstream success.

Becoming a SoundOn Artist

If you’re an artist looking to leverage the power of TikTok streaming and get your music trending, consider registering as a SoundOn artist. SoundOn is an all-in-one platform for marketing and distribution, helping you build a career and find new fans through TikTok and other digital streaming platforms. With exclusive partnerships and global distribution services, SoundOn can be your ticket to making it big in the viral music world.

Conclusion

TikTok remains a game-changer for music promotion. By understanding what influences trending audio and employing effective strategies, artists can harness TikTok's unique features to propel their music to new heights. Whether you're an emerging artist or an established musician, the time to tap into TikTok streaming is now.