Why Is TikTok Music Louder When Published?

TikTok, the popular social media platform known for its short-form videos, has taken the world by storm. If you’ve ever uploaded a video with music to TikTok, you may have noticed that the music often sounds louder when the video is published. This phenomenon has left many users puzzled and curious. In this article, we will explore the reasons behind why TikTok music sounds louder when published and delve into the fascinating world of music publishing, including job opportunities within the Music Publishers Association.

Understanding TikTok’s Audio Processing

One of the primary reasons why music sounds louder on TikTok when published is due to the app’s audio processing algorithms. TikTok employs a range of audio enhancement techniques to ensure that the audio content is as engaging as possible for viewers. These techniques can include dynamic range compression, equalization, and level normalization.

Dynamic Range Compression

Dynamic range compression reduces the volume difference between the loudest and quietest parts of a track. This means that quieter parts of your audio are turned up, while louder parts are toned down to ensure a more consistent listening experience. As a result, the overall perception can be that the music is louder.

Equalization

Equalization adjusts the balance between different frequency components. By boosting certain frequencies, TikTok can make music tracks sound fuller and more vibrant, contributing to the perceived increase in volume when published.

Level Normalization

Level normalization sets an average loudness level across all tracks. This ensures that no video is drastically quieter or louder than another, providing a smoother listening experience. This method can make individual tracks appear louder than they might have in their original form.

The Role of Music Publishers

Music publishers play a crucial role in the music industry by managing the rights to compositions and ensuring that songwriters and composers receive payment when their work is used commercially. They are responsible for licensing songs, collecting royalties, and promoting songwriters to ensure that their music reaches a broad audience.

Music Publishers Association

The Music Publishers Association (MPA) represents a diverse range of music publishers, from small independent companies to large multinational corporations. They work to promote and protect the interests of music publishers and songwriters, and provide resources and support for their members.

Job Opportunities in the Music Publishers Association

For those interested in a career in music publishing, the Music Publishers Association offers a variety of job opportunities. Roles can include positions in copyright administration, licensing, royalties, and A&R (Artists and Repertoire). These jobs are essential to the functioning of the music publishing industry and offer exciting opportunities to be part of the behind-the-scenes action in the music world.

SoundOn: Your Partner in Music Distribution

If you are an artist looking to distribute your music and build a career, SoundOn is the ideal platform for you. SoundOn helps artists promote their music through platforms like TikTok and exclusive partners such as CapCut, as well as a variety of digital streaming platforms through their global distribution service. By becoming a SoundOn artist, you can reach new fans and grow your income through increased streams and exposure.

Conclusion

Understanding why music sounds louder on TikTok when published can help creators better manage their content and audience engagement. The platform’s audio processing techniques ensure that music is presented in the best possible way, enhancing the overall user experience. Additionally, for those looking to dive deeper into the music industry, exploring job opportunities within the Music Publishers Association can lead to a fulfilling career in music publishing. And for artists seeking to distribute their music, registering with SoundOn can provide the perfect launchpad to reach new heights in the digital music market.

By harnessing the power of TikTok and leveraging the resources available through music publishers and distribution platforms like SoundOn, artists can successfully navigate and thrive in the ever-evolving music landscape.