How Does TikTok Affect Music Publishing?

In recent years, TikTok has emerged as a dominant platform in the music industry, redefining how music is discovered and promoted. Aspiring artists and established musicians alike have found TikTok to be an invaluable tool for gaining visibility and expanding their fan base. However, there are several aspects of music publishing and distribution on TikTok that are worth exploring, particularly when it comes to the loudness of music and the overall impact on the industry.

Why Does Music Sound Louder on TikTok?

A common issue discussed on Reddit and other forums is the perception that music sounds louder when published on TikTok. This perception can be attributed to a few factors:

1. Audio Compression: TikTok applies audio compression to uploaded music, which can lead to an increase in perceived loudness. Compression reduces the dynamic range of a track, making quieter sounds louder and louder sounds quieter. The result is a more uniform and "louder" listening experience.
2. Mastering Practices: Music that is specifically mastered for TikTok often undergoes additional processing to ensure it stands out on the platform. This can involve adjusting the EQ, increasing the overall loudness, and enhancing certain frequencies to take advantage of TikTok's audio playback characteristics.
3. Playback Devices: The majority of TikTok users consume content on smartphones. These devices often have limited audio capabilities, which can influence how music is perceived. TikTok may optimize audio playback for these devices, resulting in a different listening experience compared to other platforms.

What is Music Publishing?

Music publishing is a crucial aspect of the music industry that involves the management and promotion of musical compositions. It encompasses a wide range of activities, from securing copyrights to promoting songs and collecting royalties. Understanding the basics of music publishing is essential for any aspiring musician looking to navigate the industry effectively.

Key Components of Music Publishing

Music publishing involves several key components, each of which plays a vital role in ensuring that composers and songwriters receive proper compensation for their work:

1. Copyrights: At its core, music publishing is about managing the copyrights of musical compositions. This includes both the musical score and the lyrics. Registering a copyright ensures that the creator has legal protection and the exclusive right to control the use of their work.
2. Licensing: Publishers are responsible for licensing the use of a composition. This can include mechanical licenses (for physical and digital reproductions), synchronization licenses (for use in film, TV, and commercials), and performance licenses (for public performances).
3. Royalty Collection: One of the primary roles of a music publisher is to collect royalties on behalf of songwriters and composers. Royalties are generated from various sources, including streaming services, radio airplay, live performances, and mechanical sales.
4. Promotion: Publishers actively promote their catalog of songs to ensure they are used in various media and covered by different artists. This helps increase the song's exposure and generate more income for the creators.

The Impact of TikTok on Music Publishing

The rise of TikTok has had a profound impact on the music publishing landscape. Here are a few ways in which the platform has influenced the industry:

1. Increased Exposure for Artists

TikTok's algorithm is designed to highlight engaging content, regardless of the creator's follower count. This means that even unknown artists have the potential to go viral, gaining widespread exposure in a short amount of time. As a result, music publishers have started to pay closer attention to emerging trends on TikTok to identify potential hits and sign new talent.

2. New Revenue Streams

TikTok has introduced new revenue streams for music publishers through its licensing agreements. When a song is used in TikTok videos, publishers earn royalties from the platform. Additionally, viral TikTok hits often translate to increased streams on other digital platforms, further boosting royalty earnings.

3. Shifts in Music Promotion Strategies

Traditional music promotion strategies have evolved to incorporate TikTok campaigns. Labels and publishers now collaborate with influencers to create viral challenges and trends, leveraging the platform's massive user base to drive streams and sales. This shift has also led to a greater emphasis on short-form, catchy hooks that can capture the audience's attention within the first few seconds.

4. Changing the Nature of Music Creation

The popularity of TikTok has influenced the way music is created. Artists and producers are increasingly crafting songs with TikTok in mind, focusing on elements that are likely to resonate with the platform's audience. This includes catchy choruses, danceable beats, and memorable lyrics that can be easily replicated in user-generated content.

Conclusion

As TikTok continues to shape the music industry, understanding its impact on music publishing is crucial for aspiring artists and established musicians alike. From the perception of louder music to the platform's influence on promotion strategies, TikTok has introduced new dynamics that are redefining the way music is discovered, distributed, and monetized. By leveraging the opportunities presented by TikTok and partnering with effective music distribution platforms like SoundOn, artists can maximize their reach and take their careers to new heights.