How to Get Your Music on Playlists?

In the evolving digital music industry, getting your music on playlists is a crucial strategy for boosting your promotion and reaching a larger audience. Playlists, especially those on major platforms like Spotify, have the power to catapult a song to new heights by significantly increasing streams and visibility. But how do you get your track on these coveted playlists? Here are some tried-and-true methods to help you out.

Understand the Importance of Playlists

Playlists have become the new radio for many music listeners. They are curated to match moods, occasions, and genres, making them an essential tool for discovery. Listeners often trust the playlist curators on platforms such as Spotify, Apple Music, and others to introduce them to new and exciting music. By getting your music on these playlists, you increase your chances of being discovered by potential fans.

Optimize Your Music Profile

Before even pitching your song to playlist curators, it's essential to have a polished profile. This includes having a professional artist bio, high-quality photos, and active social media links. Platforms like SoundOn allow artists to distribute their music globally while also providing tools to enhance their profiles, ensuring they stand out to playlist curators.

Create High-Quality Music

No matter how well you pitch, if your music quality isn’t up to par, it’s unlikely to get picked. Investing in good production, mixing, and mastering can make a significant difference. Make sure your track stands out sonically and resonates with the intended playlist’s audience.

Research the Right Playlists

Not all playlists are created equal, and the key is to target the right ones. Look for playlists that match the genre and mood of your track. Consider both big and small playlists as both can offer substantial exposure. Smaller playlists might have more engaged listeners, while larger ones can provide instant reach.

Use Playlist Submission Tools

Several platforms and services allow artists to submit their tracks directly to curators. Spotify for Artists, for example, lets you pitch your song to Spotify’s editorial team. For independent playlists, platforms like SubmitHub provide a streamlined process to contact curators. Utilizing these tools can increase your chances of being noticed.

Network with Playlist Curators

Building relationships with curators can tremendously impact your submission. Engage with them on social media, show appreciation for their work, and make genuine connections. Networking organically often leads to more opportunities for your tracks to be included in their playlists.

Leverage Your Current Fanbase

Your current fans can be your strongest advocates. Encourage them to add your song to their personal playlists and share it with others. This organic growth can catch the attention of algorithmic playlists, which can amplify your reach further.

Promote Your Playlist Inclusions

Once your track gets added to a playlist, make sure to promote it. Share the news on your social media and website, thanking the curators and encouraging your fans to listen. This not only shows appreciation but also drives more traffic to the playlist, increasing streams for everyone involved.

Monitor and Adapt

After getting your music on playlists, monitor the performance. Use analytics tools provided by music distribution platforms like SoundOn to track the number of streams, listener demographics, and engagement. Adapting your strategy based on this data can help improve future pitches.

Conclusion

Getting your music on playlists is an ongoing effort that requires dedication, strategy, and quality music. By optimizing your profile, networking with curators, and utilizing available tools, you can increase your chances of being included in playlists and reaching a wider audience. If you haven't done so already, consider signing up on SoundOn to streamline your music distribution and leverage their resources to maximize your promotional efforts.