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How Does Playlist Promotion Work?

In the modern music industry, playlist promotion has become a crucial strategy for artists aiming to gain visibility and increase their streaming numbers. Understanding how services like PlaylistPush work and how they compare with distribution platforms like TuneCore can help artists make informed decisions about their promotional efforts.

What is PlaylistPush?

PlaylistPush is a service that helps artists and labels get their music onto Spotify playlists. By connecting songs with curators, PlaylistPush streamlines the process of getting tracks heard by broader audiences. This can lead to increased streams, instant feedback, and vital insights on how a song is performing.

Music playlist promotion process

The basic idea behind playlist promotion is to get your track featured on playlists that have a substantial following. Here's a step-by-step breakdown:

1. Submitting Your Track

To get started, artists or labels submit their tracks to a playlist promotion service. For PlaylistPush, this involves registering on their platform and providing all the necessary details about the track. This typically includes genre, mood, and other metadata.

2. Matching with Curators

Once submitted, PlaylistPush uses its algorithm to match the song with curators who are likely to be interested in featuring it. These curators manage playlists with varying sizes of followers, ensuring that the track reaches a potentially interested audience.

3. Receiving Feedback and Insights

One of the valuable aspects of PlaylistPush is the feedback mechanism. Curators provide insights and comments on the submitted track, which can be invaluable for artists looking to improve their current and future releases.

Benefits of Using PlaylistPush

PlaylistPush offers several advantages for artists:

  • Increased visibility on Spotify
  • Connection with engaged listeners
  • Valuable curator feedback
  • Potential for a significant number of streams

Understanding TuneCore

TuneCore is a digital music distribution service that helps artists get their music onto major streaming platforms like Spotify, Apple Music, and Amazon. Unlike PlaylistPush, which focuses on playlist inclusion, TuneCore's primary function is to distribute music to various platforms globally.

Key Features of TuneCore

Some of the standout features of TuneCore include:

  • Wide distribution network
  • Keep 100% of your sales revenue
  • Detailed sales reports
  • Access to marketing tools

Combining PlaylistPush and TuneCore for Maximum Impact

While TuneCore ensures that your music is available on various streaming platforms, PlaylistPush can help boost your visibility within those platforms, particularly on Spotify. By using both services, artists can maximize their reach and increase their chances of success.

Step-by-Step Guide to Using Both Services

  1. Distribute Your Music: Start by using TuneCore to distribute your music to all major platforms. This ensures your tracks are available everywhere your audience might be listening.
  2. Submit to PlaylistPush: Once your track is live, use PlaylistPush to submit your new release for playlist consideration. Make sure to provide all necessary metadata to increase your chances of getting playlisted.
  3. Monitor Your Progress: Use both TuneCore's and PlaylistPush's reporting tools to monitor the performance of your track. Look at streaming numbers, curator feedback, and listener engagement.
  4. Adjust Your Strategy: Based on the feedback and data you receive, adjust your promotional strategies. This could involve tweaking your submitted metadata or focusing on engagement in specific regions.

Conclusion

Combining the capabilities of TuneCore for distribution and PlaylistPush for playlist inclusion offers artists a comprehensive strategy for maximizing their music's reach. By understanding how these services work and effectively leveraging them, artists can increase their visibility, grow their fan base, and ultimately, achieve greater success in the competitive music industry.

For those looking to further enhance their music promotion, consider registering as a SoundOn artist, which offers additional tools and resources to help take your music career to the next level.

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