How to Pre Save an Album and Add a Song to TikTok?

In today’s music industry landscape, strategies for promotion and distribution have evolved substantially. Two significant ways to ensure your music reaches a broad audience are utilizing the pre-save feature for albums and adding songs to TikTok. Both tactics are essential for independent and established artists looking to boost their visibility and engagement. In this article, we will dive deep into what these strategies involve and how to implement them effectively.

Understanding Pre Saves for Albums

Pre-saving an album is a powerful way to build anticipation and ensure that your music garners immediate engagement upon release. Pre-save campaigns give your fans the opportunity to save your album or single to their library before it’s officially released, guaranteeing that they will listen to it as soon as it drops. This can significantly impact your streaming numbers right out of the gate.

The Importance of Pre Saves

The primary importance of pre-saves lies in the algorithmic boost it can give your release. Streaming platforms like Spotify, Apple Music, and others use algorithms to curate playlists and recommend new music to users. A high number of pre-saves signals to these platforms that there is already substantial interest in your music, which can lead to better placement on curated playlists and, consequently, more streams.

Creating a Pre-Save Campaign

To create a pre-save campaign, you will need to use a music distribution platform that offers this feature. Platforms like SoundOn can assist in setting up and managing your pre-save campaigns.

1. Choose a Distribution Platform: Sign up with a platform like SoundOn to set up your pre-save campaign. They will distribute your music across various streaming services and provide the pre-save link.
2. Create Eye-Catching Content: Use engaging visuals and clear messaging in your marketing materials. Make the pre-save link highly visible on your social media profiles and website.
3. Engage with Your Audience: Consistently remind your fans to pre-save your music through social media posts, emails, and live interactions. Engage with your audience by sharing behind-the-scenes content and teasers.
4. Leverage Influencers and Collaborations: Partner with influencers or fellow artists to expand your reach. Their endorsement can drive more pre-saves from their followers.

Adding a Song to TikTok

TikTok has revolutionized the music industry by enabling songs to go viral through short, engaging videos. Adding your song to TikTok can significantly boost your exposure and introduce your music to new audiences. Creating content that resonates with TikTok users can lead to trends and challenges that exponentially grow your fan base.

Steps to Add Your Song to TikTok

1. Choose a TikTok Distribution Service: Distribution platforms like SoundOn can distribute your music to TikTok, ensuring it is available for users to incorporate into their videos.
2. Create Content for Promotion: Start making TikTok videos using your song. Encourage your followers to join in challenges or trends you create. Ensure the content is authentic and relatable.
3. Optimize Your Profile: Make sure your TikTok profile is complete with links to your other social media accounts and streaming platforms where your full songs are available.
4. Engage with the TikTok Community: Interact with users who use your song in their videos. Comment, share, and react to encourage more user-generated content.
5. Use Hashtags and Challenges: Leverage popular hashtags and create your own challenges to encourage users to use your song in their videos. This drives organic engagement and increases the reach of your music.

Combining Both Strategies

While pre-save campaigns and TikTok promotions are powerful individually, combining them can amplify their impact. For instance, you can create a TikTok challenge around the same time you launch your pre-save campaign. This synchronized effort can drive higher engagement as your audience on one platform will be prompted to engage with your music on another.

Example Campaign

Imagine you have a new single set to release in a month. You can start a pre-save campaign on platforms like SoundOn while simultaneously teasing the track on TikTok. Create short videos with snippets of the song, encourage your followers to pre-save the track, and start a challenge or trend associated with the song. Cross-promote this campaign on your other social media channels, and consider running paid ads to reach a wider audience.

Measuring Success

It's crucial to track the performance of your pre-save and TikTok campaigns to understand what works best for your audience. Most distribution platforms provide analytics to help you measure how many pre-saves your album received and how well your song is performing on TikTok.

Key Metrics to Track:

• Pre-save Numbers: Track the number of pre-saves to gauge initial interest.
• Streaming Numbers: Analyze post-release streaming numbers to see the impact of your pre-save campaign.
• TikTok Engagement: Monitor likes, shares, comments, and the number of videos created using your song on TikTok.
• Social Media Reach: Measure how your pre-save and TikTok promotions have influenced your social media followers and engagement rates.

Using this data, you can refine your future campaigns, focusing on the strategies that yield the best results.

Conclusion

Pre-saving an album and adding a song to TikTok are crucial strategies for modern music promotion. Platforms like SoundOn offer tools to seamlessly manage these processes, helping you to reach a broader audience and engage more deeply with your existing fans. Start planning your pre-save and TikTok campaigns today to take your music promotion to the next level.