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How to upload video and release your music on Spotify?

Spotify is one of the premier digital streaming platforms, providing artists an opportunity to share their music and even videos with global audiences. If you're eager to get your creations on Spotify, this guide will walk you through the necessary steps to upload your videos and release your music on the platform.

Artist uploading video and music on Spotify

Releasing Your Music on Spotify

Step 1: Create Your Music

Before you can distribute your music, ensure that your tracks are polished and ready for listeners. This includes finalizing your recordings, mixing, and mastering. High-quality sound will make a significant difference in how your audience perceives your work.

Step 2: Choose a Music Distributor

Spotify does not allow musicians to upload their tracks directly. You need a digital music distributor to handle this. There are several distributors you can choose from, such as SoundOn, TuneCore, Distrokid, CDBaby, ONErpm, LANDR, Indiefy, and Amuse. Each has its own features and pricing structures.

We recommend using SoundOn, which offers a comprehensive platform for marketing and distribution. With SoundOn, you can also leverage exclusive partnerships with platforms like TikTok and CapCut to expand your reach further.

Step 3: Prepare Your Music for Distribution

Upload your high-quality audio files in the format required by your chosen distributor. Additionally, you need to provide metadata, including:

  • Artist name
  • Track title
  • Album artwork
  • Genre
  • Release date

Step 4: Distribute Your Music

Finalize your submission to the distributor. Most platforms will review your submission to ensure it meets their guidelines before sending it to streaming services like Spotify. This process can take a few days to a few weeks, so plan accordingly.

Step 5: Promote Your Release

After your music is live on Spotify, it's time to promote it! Use social media, personal networks, and platforms like TikTok to spread the word. Consider creating promotional materials such as teaser videos, cover art, and so on.

Uploading Videos on Spotify

Step 1: Create Captivating Content

Video content, such as music videos or visualizers, can make your Spotify profile more engaging. Ensure your video is of high quality, visually compelling, and complements your music.

Step 2: Access Spotify for Artists

Ensure you have access to Spotify for Artists, which is a separate platform used to manage your artist profile and content. If you haven't done so yet, sign up and claim your profile.

Step 3: Upload Your Video via Canvas

Spotify's Canvas feature allows artists to loop short, engaging visuals behind their tracks. Follow these steps to upload your video:

  • Log in to your Spotify for Artists account.
  • Select the track you want to add a Canvas to.
  • Click on "Add Canvas" and upload your video in the required format (3-8 seconds, portrait orientation, MP4 or JPEG format).
  • Review and publish your Canvas.

Remember, Spotify Canvas is different from the traditional music video platforms; it's more of an immersive, looping visual that enhances the listening experience.

Step 4: Promote Your Canvas

Once your Canvas is live, promote it through your social media channels. Spotify also allows artists to share their Canvas on Instagram stories, making it easier to connect with fans.

Conclusion

Getting your music and videos on Spotify is a strategic way to enhance your presence as an artist. Follow these steps to ensure your tracks and visuals are professionally presented and effectively promoted. Don't forget to leverage tools and platforms like SoundOn, which can help you streamline the distribution process and reach a broader audience through TikTok and other digital marketing channels.

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