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Introducing more in-depth TikTok data analytics on SoundOn

Get in-depth TikTok data analytics, including richer video performance data and creator demographics.

SoundOn
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April 19th, 2024

Once your track is live on SoundOn, we provide streaming and performance data of TikTok and other platforms. To enrich the experience and help you better understand the performance of your music, we are updating the SoundOn dashboard to provide even more tools to analyze your data and maximize the potential of your track.
Some of the key updates:

  • More extensive TikTok video performance data, such as video likes, video shares, and video comments.
  • Interactive video metrics and engagement metrics for tracks and artists.
  • Creator demographics, such as the creator gender, age, language, and regions.

Here is the walkthrough of the new data analytics on SoundOn:

  • Enter the Overview page, click on the new analytics page from "Analytics in last 7 days"

  • On the Analytics page, you can see video likes, shares, and comments data. Now, you will also have engagement data on both a track and artist level.
    • Click "View insights" on the track to see the data of an individual song.
    • Click "View insights" on the artist profile to see insights on the whole account.

  • Enter the Tracks Insights page to see richer video performance data. We added the top ten best performing video categories for better understanding of TikTok video trends.

  • Switch to the Creator demographics tab, to get the creator's age, gender, language, and regions in order to better understand your target audience.

  • Enter the Artist Insights page to see richer video performance data of the artist account. We added the top ten best performing video categories for better understanding of TikTok video trends.

  • Switch to the creator demographics tab, to get the creator age, gender, language, and regions in order to better understand your target audience.


Here are the most frequently asked questions about this new feature: FAQ