How To Add Music in Meta Ads Manager?

The growing importance of social media advertising has made Meta Ads Manager an essential tool for businesses and artists alike. Integrating music into your ads can significantly enhance user engagement and create a more memorable experience. In this article, we’ll walk you through the steps to add music to your Meta ads, while also exploring the biggest streaming music services that are crucial for promoting your music.

Steps to Add Music in Meta Ads Manager

Adding music to your Meta ads involves several straightforward steps. Here’s a detailed guide:

1. Access Meta Ads Manager

Log in to your Meta Ads Manager account. If you haven’t created an account yet, you will need to do so. Once logged in, navigate to the Campaigns tab, where you can create a new campaign or select an existing one.

2. Create Your Ad

Follow the on-screen instructions to create your ad. You’ll need to choose your objective, target audience, ad format, and placement. You can select various formats, such as image ads, video ads, or carousel ads.

3. Add Music to Your Ad

This step differs slightly depending on the ad format you choose. For video ads, you can use music that is already part of your video or upload a new soundtrack. For other ad formats such as carousel ads, you can add a background track using third-party tools or Meta’s own music library.

4. Use Meta's Sound Collection

Meta provides a sound collection called "Sound Collection," where you can find free, high-quality music to add to your ads. To access it, follow these steps:

• Go to the Creative Hub.
• Select "Sound Collection" from the menu.
• Browse the available tracks and select one that fits your ad’s theme.
• Download the track and upload it to your ad.

5. Adjust Music Settings

After adding the music, you can adjust its volume and synchronization settings to ensure that it aligns perfectly with your ad’s visuals. Ensure the music complements your message and doesn’t overpower the voiceover or important information.

6. Preview and Publish

Before finalizing your ad, preview it to see how the music integrates with the visual elements. If everything looks good, publish the ad to start your campaign.

Biggest Streaming Music Services

Once you’ve mastered the art of incorporating music into your Meta ads, the next step is to understand the biggest streaming music services that can further amplify your music promotion. Here are the top platforms you should consider:

Spotify

Spotify remains one of the largest and most popular music streaming platforms globally. With over 400 million active users, it offers an extensive library and personalized playlists. Artists can leverage Spotify's playlisting features for increased exposure.

Apple Music

Apple Music is another major player in the streaming market, boasting millions of subscribers. It offers curated playlists, exclusive releases, and supports high-quality audio. The platform's integration with Apple's ecosystem provides additional promotional opportunities.

Amazon Music

Amazon Music continues to grow in popularity, especially among Prime subscribers. It offers a vast catalog, including various exclusive tracks and playlists. The platform's integration with Amazon devices makes music streaming seamless for users.

SoundCloud

SoundCloud positions itself as a platform for emerging artists and indie musicians. It allows users to upload and share their music, making it a crucial tool for artists looking to build a grassroots following. The platform's unique features, such as user comments on tracks, offer direct engagement with listeners.

Deezer

Deezer is widely recognized for its vast music library and high-quality audio streaming. The platform offers personalized playlists and supports various devices. Deezer's global reach makes it an excellent choice for artists aiming to expand their audience.

Youtube Music

Youtube Music leverages the extensive video content available on its main platform, YouTube. With features like official music videos, live performances, and remixes, Youtube Music provides a comprehensive and engaging experience for music fans. Its integration with Youtube makes it an essential promotional tool.

Promoting Your Music on Streaming Services

Understanding and utilizing these major streaming platforms is essential for any artist looking to maximize their reach and revenue. SoundOn can help you distribute your music across these platforms effectively.

Sign up with SoundOn to get your music on Spotify, Apple Music, Amazon Music, and many other streaming service platforms, ensuring a broader audience and more opportunities for playlisting.

Playlisting

Getting your music featured on playlists, especially curated ones on platforms like Spotify, can significantly boost your streams and visibility. Use your Meta ads to direct listeners to playlists featuring your music.

Engage Directly with Listeners

Utilize features like user comments on SoundCloud or live streaming on Youtube Music to interact directly with your audience. Building a personal connection can lead to a loyal fan base and increased streams.

Regular Releases and Updates

Regularly releasing new music keeps your audience engaged and gives your profile more visibility on streaming platforms. Use Meta Ads Manager to promote these releases and drive traffic to your streaming profiles.

Conclusion

Integrating music into your Meta ads and effectively using major streaming services are powerful strategies for promotion. By following the steps outlined in this guide, you can create compelling ads that captivate your audience. Additionally, leveraging platforms like Spotify, Apple Music, and others will ensure your music reaches the widest possible audience.

Don’t forget to sign up with SoundOn for seamless music distribution and enhanced promotional opportunities.