How to Get on Spotify’s New Release Playlist?

Release day is one of the most crucial times for any music artist. Whether you're an independent musician or signed to a label, getting your track featured on Spotify's new release playlist can greatly boost your streams, visibility, and potentially your music career. To navigate this digital landscape effectively, it's equally important not to underestimate the role of traditional CD album stores in your marketing strategy.

Understanding Spotify's New Release Playlist

Spotify's new release playlist is curated by Spotify's editorial team and features the latest tracks from both popular and emerging artists. This curated playlist is highly influential because it can introduce your music to a wide audience, potentially leading to higher streams and more followers.

How to Pitch Your Music

One of the primary avenues to get your track featured on Spotify's new release playlist is to pitch your music directly through Spotify for Artists. Here’s a step-by-step guide on how to do this:

• Ensure Your Music is Distributed: Your music needs to be uploaded and available in Spotify’s system. This usually means distributing your track through a digital service provider (DSP) like SoundOn.
• Access Spotify for Artists: Log in to your Spotify for Artists account. If you don't have one, it’s easy to create and verify.
• Submit Your Track: Navigate to the "Upcoming" tab where you can pitch your upcoming release. Be thorough in filling out details about your track, genre, mood, and any other defining characteristics. The more detailed, the better.
• Tell Your Story: Use the description section to elaborate on the inspiration behind the track. Personal stories can make your pitch stand out.

Don't Forget the Traditional CD Album Store

While digital streams are incredibly important, remember that traditional CD album stores haven’t vanished from the music scene. Physical copies of your album can still enhance your musical presence.

Why CD Album Stores Matter

There is a significant segment of the market that still values physical albums. Collectors and older music enthusiasts often prefer having a tangible product. Here are some benefits of distributing your music through CD album stores:

• Additional Revenue Stream: Selling physical albums can provide an additional source of income aside from digital sales and streams.
• Merchandising Opportunities: Albums can be bundled with other merchandise, enhancing the product’s appeal.
• Fan Engagement: Owning a physical copy makes fans feel more connected to the artist, fostering greater loyalty.

Combining Both Worlds

To maximize your reach and potential success, it's wise to combine digital streaming efforts and traditional physical sales. Here’s how:

Plan a Coordinated Release

Sync the release dates of your digital and physical albums. Announce both on your social media to maintain excitement and anticipation.

Utilize Digital Platforms

Platforms like SoundOn can help you distribute your music across various streaming services. Once your music is on Spotify and other DSPs, you can focus on promoting your physical albums.

Leverage Social Media

Create a buzz on platforms like TikTok to not only promote your streams but also direct your followers to purchase your physical album. Use engaging content like teaser trailers, Q&A sessions, and behind-the-scenes moments to entice your audience.

The Final Notes

Successfully getting your music on Spotify’s new release playlist and keeping the spirit of CD album stores alive require a well-rounded strategy. By combining the power of digital streaming and the nostalgia of physical albums, you pave the way for a more diversified and successful music career. Whether you're pitching to Spotify or distributing physical copies, platforms like SoundOn can help you navigate the complexities of the music market, ensuring your music reaches every potential fan out there.

Start Today

If you’re ready to elevate your music career, consider registering as a SoundOn artist today. With our comprehensive marketing and distribution services, you’ll be well-equipped to make your mark in both the digital and physical realms of the music industry.