Breaking into the world of music distribution and promotion can be challenging, especially when trying to get your songs added to leading platforms like Spotify. Additionally, combining your presence on video streaming services can amplify your reach even further. This article will guide you through the steps to have your music featured on Spotify and highlight some of the best video streaming services right now.
The first and foremost step to getting your song added to Spotify is to ensure that you have a high-quality track. Invest in good recording equipment or work with a professional studio to produce music that meets industry standards. Poor quality recordings are less likely to grab the attention of listeners and curators on Spotify.
Spotify doesn't allow artists to directly upload their music to the platform. Instead, you need to go through a music distributor. There are several options available, such as SoundOn, TuneCore, and DistroKid. These distributors will help you get your music on Spotify and other digital streaming platforms. By signing up as a SoundOn artist, you can take advantage of their marketing and distribution services to further amplify your reach.
Metadata includes all the information about your track, such as the song title, artist name, genre, and release date. Accurate and complete metadata ensures that your music is properly categorized and can be discovered easily by listeners and curators.
One of the best ways to gain visibility on Spotify is by getting your song added to curated playlists. Use the Spotify for Artists dashboard to submit your upcoming releases for playlist consideration. Provide all relevant information about your song, including the story behind it, because curators are more likely to add a track with a compelling back story.
Once your song is on Spotify, promote it across all your social media platforms. Engage with your audience by sharing behind-the-scenes content, lyric videos, and more. Leverage the power of TikTok, Instagram, and other platforms to boost your song's visibility.
YouTube is the largest video streaming service globally and an excellent platform for promoting your music. Create music videos, lyric videos, and behind-the-scenes content to engage your audience. Utilize YouTube's search engine optimization (SEO) tools to ensure your videos show up in relevant searches.
TikTok has become a major player in the music industry, with many songs going viral on the platform. Create short, engaging clips of your music and participate in challenges to reach a wider audience. TikTok's algorithm favors new and trending content, making it easier for your music to get discovered.
Vimeo is known for its high-quality video content and is a great option for artists who want to showcase professional music videos. Unlike YouTube, Vimeo has a subscription-based model, which means fewer ads and a more premium user experience.
Mainly a platform for gamers, Twitch has recently expanded into live music streaming. Artists can perform live, interact with their audience, and even earn money through subscriptions and donations. It's an excellent way to build a loyal fan base.
Facebook Watch allows you to share videos with your followers and reach a broader audience through Facebook's extensive network. Regularly upload content and go live to interact with your fans in real-time.
Combining your presence on both audio and video streaming platforms can significantly boost your music career. While Spotify is great for streaming your songs, platforms like TikTok, YouTube, and Vimeo can help you create visual content that engages your audience. By diversifying your promotion strategy, you increase your chances of being discovered by new fans.
Remember, getting your music heard is not just about being on multiple platforms; it's about creating quality content and engaging with your audience. Take full advantage of the tools available to you, from sophisticated metadata preparation to utilizing the marketing features of platforms like SoundOn.
Getting your songs added to Spotify and promoting them through the best video streaming services can create a significant impact on your music career. Follow the steps outlined in this article—create high-quality music, choose a reliable distributor, prepare your metadata, submit for playlist consideration, and promote across various platforms. Remember, persistence and engagement are key. Start today by registering as a SoundOn artist and unlock more opportunities for your music.